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Jim Tobin

Top 50 Branded Facebook Pages

Check back here each month as we update this data for your convenience.

A new brand broke into the top 20 largest Branded Facebook Fan Pages in our November ranking of the Top 50 pages, displacing a brand that hasn’t worked hard enough to keep their page active in recent months. And a couple of pages had huge increases in fans since last month, while most grew only 1-3%.

Top 50 Branded Facebook Fan Pages, March 2012

Current Rank (03/28/12) Rank by Fan Count (02/29/12) Change in Rank Fans as of 02/29/12 Fans as of 03/28/2012 % increase
1 Facebook 1 0 63,020,594 64,544,641 2%
2 Disney 3 1 33,459,545 34,793,501 4%
3 MTV 4 1 32,333,102 32,983,202 2%
4 Converse 5 1 23,374,534 24,015,249 3%
5 Converse All Stars 6 1 22,888,851 23,361,713 2%
6 iTunes 7 1 20,302,660 21,220,716 5%
7 McDonalds 8 1 16,908,569 18,351,559 9%
8 Live Messenger 9 1 15,261,803 15,407,745 1%
9 Ferrero Rocher 10 1 14,915,318 15,343,376 3%
10 Monster Energy 11 1 14,663,012 15,206,306 4%
11 adidas Originals 12 1 13,132,339 13,558,429 3%
12 Disneyland 13 1 12,615,830 13,507,206 7%
13 Burberry 15 2 10,920,154 11,833,178 8%
14 Dr. Pepper 14 0 11,478,675 11,701,778 2%
15 Google Chrome 18 3 10,760,369 11,597,996 8%
16 Nike Football 20 4 10,193,596 11,226,918 10%
17 Levi’s 16 -1 10,842,974 11,225,775 4%
18 Disney Pixar 17 -1 10,765,182 10,985,578 2%
19 Blackberry 19 0 10,529,591 10,935,000 4%
20 H&M 21 1 10,065,217 10,561,117 5%
21 National Geographic 22 1 9,480,019 9,966,725 5%
22 BMW 24 2 8,457,827 9,502,297 12%
23 Lacoste 23 0 8,548,806 9,259,584 8%
24 Google 25 1 8,397,452 9,140,364 9%
25 Nike 30 5 7,376,261 8,587,453 16%
Current Rank (03/28/12) Rank by Fan Count (02/29/12) Change in Rank Fans as of 02/29/12 Fans as of 03/28/2012 % increase
26 Mozilla Firefox 26 0 8,050,170 8,482,129 5%
27 DC Shoes 27 0 7,769,665 8,330,191 7%
28 Hollister 28 0 7,567,062 7,946,692 5%
29 Nokia 29 0 7,484,398 7,902,034 6%
30 Ferrari 32 2 6,886,953 7,812,193 13%
31 Dior new     7,696,114  
32 Hello Kitty new     7,683,454  
33 Gucci 31 -2 7,038,441 7,610,995 8%
34 ESPN new     7,176,375  
35 Louis Vuitton new     7,059,883  
36 Buffalo Wild Wings 33 -3 6,782,380 7,010,671 3%
37 Aeropostale  41 4 6,066,840 6,950,413 15%
38 Mountain Dew 34 -4 6,676,484 6,829,102 2%
39 Dove new     6,698,245  
40 Kit Kat 35 -5 6,418,551 6,648,535 4%
41 Forever 21 39 -2 6,207,180 6,621,303 7%
42 Chanel 44 2 5,786,763 6,421,043 11%
43 Abercrombie & Fitch 38 -5 6,210,770 6,404,797 3%
44 Kohl’s 37 -7 6,309,692 6,347,568 1%
45 American Eagle 40 -5 6,182,533 6,338,815 3%
46 5 Gum 42 -4 6,049,906 6,176,656 2%
47 Nickelodeon new     6,111,701  
48 Dunkin Donuts 43 -5 5,884,820 6,108,025 4%
49 Domino’s Pizza new     6,071,693  
50 Dolce & Gabbana new     5,136,211  

Methodology

Since at Ignite Social Media we’re primarily interested in social media marketing by brands, I excluded fan pages that weren’t official pages being used to promote a product. Specifically, I left out pages that featured:

Disclosures: Both Nike and Live Messenger are Ignite Social Media clients. And I personally like Chick-fil-a much more than a normal person should.

 

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  • http://koowie.com Peter Shen

    Thanks for the list. This will help our marketing efforts.
    Peter, Founder Koowie.com

  • http://www.facebook.com/pravinsilva Pravin D’silva

    wheres the wwe

  • http://www.facebook.com/pravinsilva Pravin D’silva

    wheres the wwe ??? its got 5,003,830 fans

  • http://twitter.com/jtobin Jim Tobin

    Hi Pravin, We don’t include Sports teams, franchises or leagues. While some might argue they shouldn’t be included in that group, we also don’t include entertainment franchises, like TV shows, movies or actors.

    I do think these are brands in their own right, I just think someone should do a post comparing each (sports and entertainment) to one another. More apples to apples.

  • http://twitter.com/jtobin Jim Tobin

    Caz, to my knowledge, no beer brands rank high enough. If you know of one, please let me know and I’ll check it out.

  • Anonymous

    What are the best performing pharmaceutical facebook pages and applicatons (DTC, Rx, Gx) both branded and non-brand ones?

  • http://twitter.com/PopularFacebook Popular Facebook

    Wow, big jump up for Puma. They have a great first page when you click on their fan page – I’m sure this must have something to do with it.

  • Dean

    What about Lady Gaga.. at 36 Million and growing at something like 2 or 3 people per second. Gods knows why.

  • http://www.esparkinfo.com/ Anand Mistry

    This is really great list of best Facebook fan pages. I was searching best Facebook fan pages of 2011 on Google. And, I land here. This is really great collection. I want to develop such a great Facebook fan page for my own company where I am working. BTW: Thanks for your great collection.

  • Anonymous

    The “Converse” page links to the wrong place..

  • Anonymous

    Fixed – thanks!

  • Anonymous

    Pleasure – thank you for the post :)

  • ready buzz

    hey this is nice.. thanks for it
    _______________________
    social media marketing company

  • Anonymous

    Facebook is great
    Google Plus SEO

  • http://www.vistastores.com/ Vista Stores

    Facebook is helping us to find friends and generate business!! This is unique quality of Facebook where users can express emotions and business owners can earn revenue with it. What you think about it?

  • http://twitter.com/AdamSkiba Adam Skiba

    Great round up here. Check out the most DELICIOUS Facebook Fan Page I’ve ever seen: http://www.facebook.com/pages/The-Chocolate-Canvas/124890634285801

    Who doesn’t love chocolate??

  • http://www.facebook.com/ToyBoxRacing ToyBox Racing
  • http://twitter.com/cmouniverse Shakti Saran, CMO U.

    Hi Jim Tobin and http://www.ignitesocialmedia.com, Thank You for sharing! You are welcome on the Chief Marketing Officer – India http://www.facebook.com/cmoindia page. You might also get value from http://www.facebook-fb.com to Submit and List Facebook Page URL, Products, Services, City, State, Country of Business and to Explore and Find Facebook Page URL of Business. Kindly share it with your friends! Best! Shakti Saran

  • http://ampedx.com Richard

    Adam – though I agree with that you are saying, you seriously need to drop the verbose dude! Whoa. Analisa, Jim and you are having the age old debate about quantity of traffic vs quality.  This is nothing new.  Both require resources to attain.  Volume usually trumps quality (which is why spam is so prevalent).  However, I personally prefer targeted, quality traffic (which is what Analisa is saying).  The click-through-rate for targeted quality traffic is always higher than with mass/bulk untargeted traffic.

  • http://www.facebook.com/profile.php?id=100002892834324 Whotubes More

    Next top brand! my facebook page!

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