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  The International Business Times came out with their list of 5 agencies they describe as “The World’s Top Social Media Marketing Firms for 2011” and Ignite Social Media is one of the five selected. We’re honestly not sure of the criteria, but we’re flattered to be included in such a small group of firms on [...]
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  Since the conclusion of our previous series “26 Social Media Marketing Examples in Detail” and with the start of the new year, I have been inspired yet again to evaluate what other brands are doing in the space. However, instead of covering what a brand is doing across multiple platforms, in this series we will uncover specifically what the top brands on Facebook are doing on their pages to engage with their fans.

Ignite Social Media Blog

Top 50 Branded Facebook Pages

Jim Tobin | August 25, 2010 | View Comments

Check back here each month as we update this data for your convenience.

A new brand broke into the top 20 largest Branded Facebook Fan Pages in our November ranking of the Top 50 pages, displacing a brand that hasn’t worked hard enough to keep their page active in recent months. And a couple of pages had huge increases in fans since last month, while most grew only 1-3%.

Top 50 Branded Facebook Fan Pages, November 2011

Current Rank (11/29/11)		Rank by Fan Count (10/31/11)	Change in Rank	Fans as of 10/31/11	Fans as of 11/29/2011	% increase
1	Facebook	1	0	54,810,070	56,026,027	2%
2	YouTube	2	0	46,738,484	47,773,375	2%
3	Coca-Cola	3	0	35,442,790	36,169,618	2%
4	Disney	4	0	29,192,364	29,569,192	1%
5	MTV	5	0	28,617,067	29,076,418	2%
6	Starbucks	6	0	25,862,590	26,226,168	1%
7	Oreo	7	0	23,311,144	23,503,068	1%
8	Red Bull	8	0	22,997,322	23,501,586	2%
9	Converse All Stars	9	0	20,907,110	20,984,628	0%
10	Converse	10	0	20,472,232	20,695,810	1%
11	Skittles	11	0	19,489,284	19,593,371	1%
12	Playstation	12	0	17,672,802	18,147,713	3%
13	iTunes	13	0	17,378,970	17,673,894	2%
14	Pringles	14	0	15,910,511	16,150,769	2%
15	Victoria’s Secret	15	0	15,557,948	15,823,182	2%
16	Live Messenger	16	0	14,329,722	14,377,509	0%
17	Monster Energy	17	0	12,548,293	12,721,542	1%
18	Ferrero Rocher	18	0	12,335,121	12,489,067	1%
19	Xbox	19	0	11,639,032	11,964,929	3%
20	McDonalds	21	1	11,403,723	11,802,297	3%
21	Nutella	20	-1	11,557,106	11,781,837	2%
22	adidas Originals	22	0	11,300,307	11,394,998	1%
23	Disneyland	23	0	10,768,576	10,855,667	1%
24	Dr. Pepper	24	0	10,715,687	10,829,401	1%
25	Walmart	29	4	9,753,983	10,655,432	9%
Current Rank (11/29/11)		Rank by Fan Count (10/31/11)	Change in Rank	Fans as of 10/31/11	Fans as of 11/29/2011	% increase
26	Zara	26	0	10,399,576	10,618,425	2%
27	Victoria’s Secret Pink	25	-2	10,484,064	10,576,571	1%
28	Disney Pixar	27	-1	10,170,154	10,262,133	1%
29	Starburst	28	-1	10,094,190	10,174,961	1%
30	Burberry	30	0	9,106,703	9,787,407	7%
31	Levi’s	36	5	8,028,642	9,354,763	17%
32	Nike Football	31	-1	9,027,026	9,110,630	1%
33	Subway	33	0	8,608,202	8,777,132	2%
34	Blackberry	32	-2	8,624,399	8,777,091	2%
35	H&M	34	-1	8,569,990	8,754,452	2%
36	Reese’s	35	-1	8,130,705	8,201,607	1%
37	Starbucks Frappuccino	37	0	7,862,005	8,005,440	2%
38	National Geographic	38	0	7,638,495	7,869,307	3%
39	Taco Bell	39	0	7,579,762	7,633,908	1%
40	Walt Disney World	40	0	7,440,586	7,506,041	1%
41	Google Chrome	41	0	7,219,879	7,405,209	3%
42	Target	52	10	5,698,942	7,097,499	25%
43	BMW	42	-1	6,688,402	6,818,045	2%
44	Lacoste	43	-1	6,625,893	6,737,828	2%
45	Pepsi	48	3	6,082,075	6,645,206	9%
46	Zoosk	44	-2	6,358,300	6,513,287	2%
47	Hollister	46	-1	6,168,017	6,289,331	2%
48	Mountain Dew	45	-3	6,173,516	6,260,339	1%
49	DC Shoes	47	-2	6,097,839	6,193,422	2%
50	Kohl’s	50	0	5,832,741	6,150,387	5%

Methodology

Since at Ignite Social Media we’re primarily interested in social media marketing by brands, I excluded fan pages that weren’t official pages being used to promote a product. Specifically, I left out pages that featured:

Celebrities (like Vin Diesel), as well as TV shows and movies
Politicians (like Barack Obama)
Musicians (like Michael Jackson)
Athletes (like Roger Federer)
Sports teams (like New York Yankees)
Comedians (like Adam Sandler)
Unbranded fan pages (like Music)
Facebook games or apps (like Mafia Wars)
Generic or unofficial product pages (like Freeze Pops)
Pages in languages other than English (like Musica En Tu Perfil)

Disclosures: Both Nike and Live Messenger are Ignite Social Media clients. And I personally like Chick-fil-a much more than a normal person should.

http://koowie.com Peter Shen

Thanks for the list. This will help our marketing efforts.
Peter, Founder Koowie.com
http://www.facebook.com/pravinsilva Pravin D’silva

wheres the wwe
http://www.facebook.com/pravinsilva Pravin D’silva

wheres the wwe ??? its got 5,003,830 fans
http://twitter.com/jtobin Jim Tobin

Hi Pravin, We don’t include Sports teams, franchises or leagues. While some might argue they shouldn’t be included in that group, we also don’t include entertainment franchises, like TV shows, movies or actors.

I do think these are brands in their own right, I just think someone should do a post comparing each (sports and entertainment) to one another. More apples to apples.
http://twitter.com/jtobin Jim Tobin

Caz, to my knowledge, no beer brands rank high enough. If you know of one, please let me know and I’ll check it out.
Anonymous

What are the best performing pharmaceutical facebook pages and applicatons (DTC, Rx, Gx) both branded and non-brand ones?
http://twitter.com/PopularFacebook Popular Facebook

Wow, big jump up for Puma. They have a great first page when you click on their fan page – I’m sure this must have something to do with it.
Dean

What about Lady Gaga.. at 36 Million and growing at something like 2 or 3 people per second. Gods knows why.
http://www.esparkinfo.com/ Anand Mistry

This is really great list of best Facebook fan pages. I was searching best Facebook fan pages of 2011 on Google. And, I land here. This is really great collection. I want to develop such a great Facebook fan page for my own company where I am working. BTW: Thanks for your great collection.
Anonymous

The “Converse” page links to the wrong place..
Anonymous

Fixed – thanks!
Anonymous

Pleasure – thank you for the post :)
ready buzz

hey this is nice.. thanks for it
_______________________
social media marketing company
Anonymous

Facebook is great
Google Plus SEO
http://www.vistastores.com/ Vista Stores

Facebook is helping us to find friends and generate business!! This is unique quality of Facebook where users can express emotions and business owners can earn revenue with it. What you think about it?
http://twitter.com/AdamSkiba Adam Skiba

Great round up here. Check out the most DELICIOUS Facebook Fan Page I’ve ever seen: http://www.facebook.com/pages/The-Chocolate-Canvas/124890634285801

Who doesn’t love chocolate??
http://www.facebook.com/ToyBoxRacing ToyBox Racing

http://www.ToyBoxRacingStore.com
http://twitter.com/cmouniverse Shakti Saran, CMO U.

Hi Jim Tobin and http://www.ignitesocialmedia.com, Thank You for sharing! You are welcome on the Chief Marketing Officer – India http://www.facebook.com/cmoindia page. You might also get value from http://www.facebook-fb.com to Submit and List Facebook Page URL, Products, Services, City, State, Country of Business and to Explore and Find Facebook Page URL of Business. Kindly share it with your friends! Best! Shakti Saran
http://ampedx.com Richard

Adam – though I agree with that you are saying, you seriously need to drop the verbose dude! Whoa. Analisa, Jim and you are having the age old debate about quantity of traffic vs quality. This is nothing new. Both require resources to attain. Volume usually trumps quality (which is why spam is so prevalent). However, I personally prefer targeted, quality traffic (which is what Analisa is saying). The click-through-rate for targeted quality traffic is always higher than with mass/bulk untargeted traffic.

Using Data to Rank 2011′s Top 20 Internet, Social Media and SEO blogs

2011 Social Network Analysis Report – Geographic – Demographic and Traffic Data Revealed

Ignite Social Media named one of “World’s Top Social Media Marketing Firms for 2011″

26 Facebook Fan Page Examples in Detail

Ignite Social Media Blog

Top 50 Branded Facebook Pages

Top 50 Branded Facebook Fan Pages, November 2011

Methodology