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Ignite Social Media Blog

Top 50 Branded Facebook Pages

Jim Tobin | August 25, 2010 | View Comments

Check back here each month as we update this data for your convenience.

A new brand broke into the top 20 largest Branded Facebook Fan Pages in our November ranking of the Top 50 pages, displacing a brand that hasn’t worked hard enough to keep their page active in recent months. And a couple of pages had huge increases in fans since last month, while most grew only 1-3%.

Top 50 Branded Facebook Fan Pages, March 2012

Current Rank (03/28/12)		Rank by Fan Count (02/29/12)	Change in Rank	Fans as of 02/29/12	Fans as of 03/28/2012	% increase
1	Facebook	1	0	63,020,594	64,544,641	2%
2	Disney	3	1	33,459,545	34,793,501	4%
3	MTV	4	1	32,333,102	32,983,202	2%
4	Converse	5	1	23,374,534	24,015,249	3%
5	Converse All Stars	6	1	22,888,851	23,361,713	2%
6	iTunes	7	1	20,302,660	21,220,716	5%
7	McDonalds	8	1	16,908,569	18,351,559	9%
8	Live Messenger	9	1	15,261,803	15,407,745	1%
9	Ferrero Rocher	10	1	14,915,318	15,343,376	3%
10	Monster Energy	11	1	14,663,012	15,206,306	4%
11	adidas Originals	12	1	13,132,339	13,558,429	3%
12	Disneyland	13	1	12,615,830	13,507,206	7%
13	Burberry	15	2	10,920,154	11,833,178	8%
14	Dr. Pepper	14	0	11,478,675	11,701,778	2%
15	Google Chrome	18	3	10,760,369	11,597,996	8%
16	Nike Football	20	4	10,193,596	11,226,918	10%
17	Levi’s	16	-1	10,842,974	11,225,775	4%
18	Disney Pixar	17	-1	10,765,182	10,985,578	2%
19	Blackberry	19	0	10,529,591	10,935,000	4%
20	H&M	21	1	10,065,217	10,561,117	5%
21	National Geographic	22	1	9,480,019	9,966,725	5%
22	BMW	24	2	8,457,827	9,502,297	12%
23	Lacoste	23	0	8,548,806	9,259,584	8%
24	Google	25	1	8,397,452	9,140,364	9%
25	Nike	30	5	7,376,261	8,587,453	16%
Current Rank (03/28/12)		Rank by Fan Count (02/29/12)	Change in Rank	Fans as of 02/29/12	Fans as of 03/28/2012	% increase
26	Mozilla Firefox	26	0	8,050,170	8,482,129	5%
27	DC Shoes	27	0	7,769,665	8,330,191	7%
28	Hollister	28	0	7,567,062	7,946,692	5%
29	Nokia	29	0	7,484,398	7,902,034	6%
30	Ferrari	32	2	6,886,953	7,812,193	13%
31	Dior	new			7,696,114
32	Hello Kitty	new			7,683,454
33	Gucci	31	-2	7,038,441	7,610,995	8%
34	ESPN	new			7,176,375
35	Louis Vuitton	new			7,059,883
36	Buffalo Wild Wings	33	-3	6,782,380	7,010,671	3%
37	Aeropostale	41	4	6,066,840	6,950,413	15%
38	Mountain Dew	34	-4	6,676,484	6,829,102	2%
39	Dove	new			6,698,245
40	Kit Kat	35	-5	6,418,551	6,648,535	4%
41	Forever 21	39	-2	6,207,180	6,621,303	7%
42	Chanel	44	2	5,786,763	6,421,043	11%
43	Abercrombie & Fitch	38	-5	6,210,770	6,404,797	3%
44	Kohl’s	37	-7	6,309,692	6,347,568	1%
45	American Eagle	40	-5	6,182,533	6,338,815	3%
46	5 Gum	42	-4	6,049,906	6,176,656	2%
47	Nickelodeon	new			6,111,701
48	Dunkin Donuts	43	-5	5,884,820	6,108,025	4%
49	Domino’s Pizza	new			6,071,693
50	Dolce & Gabbana	new			5,136,211

Methodology

Since at Ignite Social Media we’re primarily interested in social media marketing by brands, I excluded fan pages that weren’t official pages being used to promote a product. Specifically, I left out pages that featured:

Celebrities (like Vin Diesel), as well as TV shows and movies
Politicians (like Barack Obama)
Musicians (like Michael Jackson)
Athletes (like Roger Federer)
Sports teams (like New York Yankees)
Comedians (like Adam Sandler)
Unbranded fan pages (like Music)
Facebook games or apps (like Mafia Wars)
Generic or unofficial product pages (like Freeze Pops)
Pages in languages other than English (like Musica En Tu Perfil)

Disclosures: Both Nike and Live Messenger are Ignite Social Media clients. And I personally like Chick-fil-a much more than a normal person should.

http://koowie.com Peter Shen

Thanks for the list. This will help our marketing efforts.
Peter, Founder Koowie.com
http://www.facebook.com/pravinsilva Pravin D’silva

wheres the wwe
http://www.facebook.com/pravinsilva Pravin D’silva

wheres the wwe ??? its got 5,003,830 fans
http://twitter.com/jtobin Jim Tobin

Hi Pravin, We don’t include Sports teams, franchises or leagues. While some might argue they shouldn’t be included in that group, we also don’t include entertainment franchises, like TV shows, movies or actors.

I do think these are brands in their own right, I just think someone should do a post comparing each (sports and entertainment) to one another. More apples to apples.
http://twitter.com/jtobin Jim Tobin

Caz, to my knowledge, no beer brands rank high enough. If you know of one, please let me know and I’ll check it out.
Anonymous

What are the best performing pharmaceutical facebook pages and applicatons (DTC, Rx, Gx) both branded and non-brand ones?
http://twitter.com/PopularFacebook Popular Facebook

Wow, big jump up for Puma. They have a great first page when you click on their fan page – I’m sure this must have something to do with it.
Dean

What about Lady Gaga.. at 36 Million and growing at something like 2 or 3 people per second. Gods knows why.
http://www.esparkinfo.com/ Anand Mistry

This is really great list of best Facebook fan pages. I was searching best Facebook fan pages of 2011 on Google. And, I land here. This is really great collection. I want to develop such a great Facebook fan page for my own company where I am working. BTW: Thanks for your great collection.
Anonymous

The “Converse” page links to the wrong place..
Anonymous

Fixed – thanks!
Anonymous

Pleasure – thank you for the post :)
ready buzz

hey this is nice.. thanks for it
_______________________
social media marketing company
Anonymous

Facebook is great
Google Plus SEO
http://www.vistastores.com/ Vista Stores

Facebook is helping us to find friends and generate business!! This is unique quality of Facebook where users can express emotions and business owners can earn revenue with it. What you think about it?
http://twitter.com/AdamSkiba Adam Skiba

Great round up here. Check out the most DELICIOUS Facebook Fan Page I’ve ever seen: http://www.facebook.com/pages/The-Chocolate-Canvas/124890634285801

Who doesn’t love chocolate??
http://www.facebook.com/ToyBoxRacing ToyBox Racing

http://www.ToyBoxRacingStore.com
http://twitter.com/cmouniverse Shakti Saran, CMO U.

Hi Jim Tobin and http://www.ignitesocialmedia.com, Thank You for sharing! You are welcome on the Chief Marketing Officer – India http://www.facebook.com/cmoindia page. You might also get value from http://www.facebook-fb.com to Submit and List Facebook Page URL, Products, Services, City, State, Country of Business and to Explore and Find Facebook Page URL of Business. Kindly share it with your friends! Best! Shakti Saran
http://ampedx.com Richard

Adam – though I agree with that you are saying, you seriously need to drop the verbose dude! Whoa. Analisa, Jim and you are having the age old debate about quantity of traffic vs quality. This is nothing new. Both require resources to attain. Volume usually trumps quality (which is why spam is so prevalent). However, I personally prefer targeted, quality traffic (which is what Analisa is saying). The click-through-rate for targeted quality traffic is always higher than with mass/bulk untargeted traffic.
http://www.facebook.com/profile.php?id=100002892834324 Whotubes More

Next top brand! my facebook page!

Using Data to Rank 2011′s Top 20 Internet, Social Media and SEO blogs

2011 Social Network Analysis Report – Geographic – Demographic and Traffic Data Revealed

Ignite Social Media named one of “World’s Top Social Media Marketing Firms for 2011″

26 Facebook Fan Page Examples in Detail

Ignite Social Media Blog

Top 50 Branded Facebook Pages

Top 50 Branded Facebook Fan Pages, March 2012

Methodology