This is a companion post to the one that Lisa wrote about 5 Examples of Effective Advertising at SXSW, because just like a comic book storyline, there is a good and bad side to everything. For every company that got it right, we saw plenty...

16 March, 2011

I had a great time at this year's SXSW Conference. Tried to make it out to as many panels as possible. I missed a few due to the distance between campuses and confusion over shuttle buses -- see #2 and #7 on Jim's post. That...

16 March, 2011

Dear SXSW Interactive: Remember MySpace? In July 2007, MySpace delivered 12% of all Internet traffic. It was the place and everyone wanted to be there. Today, MySpace still delivers more traffic than Twitter, but nobody cares. If you're not careful, the same could happen to you. Clearly,...

15 March, 2011

One of the questions we get a lot from clients is, "What can we do at SXSW to generate buzz?". Over the few days I've been here at SXSW, I have been careful to notice the advertising efforts and consider what seems to be...

13 March, 2011

I spent most of the second day of SXSWi as an observer and I tried to remain objective, if not idealistic, to the experience as a whole. As a marketer and as a naturally curious individual, though, it is often difficult for me not to...

13 March, 2011

The panel on getting more women into tech and new media began with an acknowledgment that there are, in fact, a lot of women who already work in the industry - the problem is, we just aren't that visible. The conversation was hosted by Rachel Sklar,...

13 March, 2011

Day 2 of SXSW Interactive has begun and people are moving much slower than they were yesterday but this particular session is packed. Even started early because the room was ready to go. It seems that everyone has the same question: How do we...

12 March, 2011

It's day two of SXSW Interactive, and I hopped into a session led by Ray Junco on college student engagement, particularly using Twitter to engage college students. The following is a recap of this session. In the beginning of the session, Junco shared how students are...

12 March, 2011

This is my second year at SXSWi, and though things are just beginning, I can already tell that the convention is turning into something it did not set out to be in the first place. It certainly feels more like "Geek Spring Break" than it...

11 March, 2011

SXSW Interactive, which is also known as Spring Break for Geeks, is absolutely packed this year. Unlike last year, conferences are spread among 10 "campuses" instead of being located solely at the Austin Convention Center. Thus I find myself at the Hyatt, across the river,...

11 March, 2011