In my short year of experience working at a Social Media Agency I’m learning every day why social media is just as, if not more, important than traditional advertising – the “world” where I worked for over 25 years. Coming from the traditional advertising industry and...

20 July, 2011

In the immediate aftermath of the now-epic Old Spice Guy YouTube response campaign, Facebook fan interaction spiked by 800%, the brand's Twitter following grew by 2700%, 1.4 billion impressions were generated, and more importantly, product sales surged 27% over six months to establish Old Spice...

18 July, 2011

HardlyWork.in Worried about being caught on Facebook at work? Worry no more! HardlyWork.in turns your Facebook newsfeed into a professional-looking spreadsheet. Because let's be honest, no one would ever question your work ethic if they saw all those rows and columns adorning your desktop. All you have...

15 July, 2011

You know the old saying, “It’s not the size of your Facebook fan page, it’s how you use it?” There’s a lot of truth to that. For nearly 18 months, we’ve been tracking the Top 50 Branded Facebook Fan Pages purely by size. Now, thanks to...

14 July, 2011

Next up in the 26 Facebook Fan Page Examples in Detail series is not only a favorite brand of mine, but of music buffs everywhere: iTunes. I was not surprised to find that iTunes has a huge Facebook following with over 15.9 million fans, and...

14 July, 2011

Google+ has created quite a lot of buzz (again) and businesses have been trying to get into the mix. However, Google's message to brands has been to remain calm whilst the Googlers work on some snazzy new business pages. We thought it would be fun...

11 July, 2011

McCormick Brands Make Social Push During Summer One of McCormick's brands, Grill Mates, has been using several social media campaigns to kick off this year’s grilling season. One of them took place during Memorial Day weekend, in which Grill Mates took over billboards in Times Square....

08 July, 2011

In a game changing move from the Google UX team, YouTube recently announced its Cosmic Panda redesign. (There were also announcements made about a Gmail redesign. Blog post about those changes to follow.) There are a host of changes to the new YouTube infrastructure, most of...

08 July, 2011

Looking to work in social media marketing and have your clients be some of the world's best brands? Know someone who would be perfect for it? Have you/do you work in a traditional agency (PR, advertising, etc.) and find your clients love you but you're...

07 July, 2011

Google, as a company, is one of the most powerful PR machines in the world. In recent times Google has started discussing openly the lack of importance of Pagerank, which has been the main driving factor behind ranking in Google since its inception around 2001. They...

07 July, 2011

Today's latest announcement by Facebook was pretty short and sweet, and quite honestly felt a little like a knee jerk reaction to Google Plus.  I've recapped the three main announcements covered in the presentation below, in case you missed it. 1. Group Chat Facebook noted 1/2 of...

06 July, 2011