This morning, I sat in on a panel entitled "@BettyDraper's Guide to Social Storytelling." Helen Klein Ross, Founder of Brand Fiction Factory and the voice behind @BettyDraper, discussed how brands can use storytelling to enhance the fan experience. Start at the bottom and work your way...

12 March, 2012

The food truck phenomenon has been spreading across America recently in large part due to social media. I sat in on a fantastic panel with three contestants from Food Network's The Great Food Truck Race: Daniel Shemtob of Lime Truck, Stephanie Morgan of Seabirds Truck, and James DiSabatino...

11 March, 2012

Will the law protect you if you tweet unfriendly comments about a public figure? Can a company make you take down a blog post if you use an image taken by their photographer? Where do you draw the line between rights and terms of service?...

10 March, 2012

While I was at the Mobile World Congress last week, I got the chance to speak with some of the folks at Oonair. They're doing some pretty cool things with Zara Connect to help make online shopping more social. Watch my interview with Enrico Sargiacomo...

07 March, 2012

Yesterday, Facebook confirmed and expanded on changes for brand pages at the Facebook Marketing Conference. Now that brands can update their page to the new Timeline format at any time, the following is an overview of the changes that you need to know....

01 March, 2012

Facebook to Brands: Everything you do on Facebook starts with your page. Express your identify and tell your stories. The newsfeed = "The most important internet real estate" But just what do they mean by that, and what does it mean for your brand?...

29 February, 2012

This morning Facebook began rolling out the new Timeline for brand pages. So far, we have seen several high profile brands with new Facebook pages this morning including Coca Cola, Red Bull, Starbucks, Xbox and Ford. This is going to be an exciting yet...

29 February, 2012

Are you a brand that values and protects the copyright you hold on your photos? Pin them to Pinterest, the hot social network of the moment, and you've just given them your copyright. Is this a problem for brands and if so, how different is it...

24 February, 2012