If you're anything like me, you probably spend half your day checking your newsfeed for juicy stories and your Facebook page(s) for new likes and wall posts. There are varying schools of thought on whether Facebook makes you more or less productive and all I...

26 July, 2012

Keeping up with the 26 Facebook Fan Page Examples in Detail, it's time to highlight the clothing brand with the famous reptilian logo and its 9.4 million fans: Lacoste. For me, my black Lacoste polo is the perfect go-to shirt for when I need to...

25 July, 2012

Brand storytelling is hardly a new idea. One of the earliest examples is the Wishbook from Sears and Roebuck. In 1895, the Sears Wishbook hit rural Americans mailboxes offering a new concept – a variety store that allowed frontier families to order everything from guns...

24 July, 2012

The goal of any Facebook update for brands is to get as much engagement (Likes, Comments, and Shares) as humanly possible, or at least it should be. It's a difficult task. People have short enough attention spans as it is - combine that with the...

19 July, 2012

It's definitely one of the greater mysteries of the social media sphere: why the heck don't we have access to the official Twitter analytics? When they first announced it back in September 2011, the initial advice was that it would be released publicly to everyone...

17 July, 2012