Brand storytelling is hardly a new idea. One of the earliest examples is the Wishbook from Sears and Roebuck. In 1895, the Sears Wishbook hit rural Americans mailboxes offering a new concept – a variety store that allowed frontier families to order everything from guns...

24 July, 2012

The goal of any Facebook update for brands is to get as much engagement (Likes, Comments, and Shares) as humanly possible, or at least it should be. It's a difficult task. People have short enough attention spans as it is - combine that with the...

19 July, 2012

It's definitely one of the greater mysteries of the social media sphere: why the heck don't we have access to the official Twitter analytics? When they first announced it back in September 2011, the initial advice was that it would be released publicly to everyone...

17 July, 2012

Twitter has announced new changes to the way users search their database. These changes could drastically affect the way brands draft their tweets. Overview of the New Twitter Search Last Thursday, Twitter Personalization and Recommender Systems Chief Pankaj Gupta announced via Tweet (#gofigure) that Twitter search was...

13 July, 2012

Recently, clients have been asking me how they'll know if our community managers are succeeding in their craft. To me, that answer was simple. A healthy community. That means the community manager is doing well, right? Well sort of. Thanks to some smart thinking and...

12 July, 2012

As part of our company's 5th Anniversary, we interviewed the first three members of Ignite Social Media: Jim Tobin, Gene Smith, and Lisa Braziel. Watch them discuss the social media agency's humble beginnings, it's first big win, and the clients that have made all of...

10 July, 2012

Moving along in our Facebook Fan Page Examples series, we take a moment to "Live Más" and evaluate Taco Bell's Facebook presence. The page has garnered just over 8.7 million Likes, which is more than competitors Chick-fil-A (about 5.1 million Likes) and Buffalo Wild Wings (about 7.7 million...

09 July, 2012