Brilliant Volkswagen Campaign Allows People To Steal Paintings As a way to promote the new 2012 Jetta GLI, Volkswagen Canada created the Great Art Heist campaign. Improvised art galleries popped up all across Canadian cities featuring long exposure light painting photographs created by the car. The...

17 October, 2011

If you haven’t heard of Pinterest yet, you should take a minute and kick around on their site. Give Pinterest a review. Inevitably, a minute will turn into half an hour as you click from one thing to the eye-catching next. And really, that’s the whole...

12 October, 2011

Prigat's Real Time Social Smile Stations Facebook fans of Prigat, the Israeli juice company, had the opportunity to send real time messages to interactive digital billboards in the hopes of getting passers by to smile and like their message. People walking past could approach a screen and...

10 October, 2011

I just got back from another successful Search Exchange here in Charlotte NC and would like to share with you the presentation I gave while there. I discussed matters that often get overlooked by small, medium and large companies alike: Aesthetic and usability tactics as they affect...

06 October, 2011

The rate of fan page growth has clearly slowed over the last several months. While two of the past 12 months have seen average growth over 30%, this month sees average growth of only 2%, and only three pages in the Top 50 were able...

03 October, 2011

Last week Facebook announced several important changes to their user experience and  Open Graph at their annual f8 developer conference. Those changes have important implications for how users consume and share content, how brands need to approach content development and seeding, and how 3rd-party sites...

30 September, 2011

This is a guest post by Megan Hannay, the Social Media Director for CarWoo.com, a new car buying marketplace. You can find her at http://carwoo.com/blog or at mallyhanna.com/blog, and she tweets from @mahannay. She lives in San Francicso where she enjoys wine, blogging, cheese and unnecessarily tall hills. Startups...

29 September, 2011

New Social Media Guidelines for Liquor Ads Effective September 30th, the Distilled Spirits Council of the United States will roll out new guidelines for marketing via social media sites and other digital platforms. Developed jointly by DISCUS and the European Forum for Responsible Drinking, the new...

23 September, 2011