Gamers, Raise-a-Reader, College Recruiting, Ragu | Topics That Are Igniting

For those of you who follow this blog regularly, you might be wondering why I’m posting this today instead of on Friday. Starting today, you will be able to see Topics That Are Igniting on Mondays. For all of our followers, I appreciate your patience and hope you continue to enjoy this weekly show.

Study Shows Gamers Are More Social And Receptive To Ads

It turns out that social gamers are the most social of all social media users. Of those who participated in the study, 44% use social games as a form of communication. They spend an average of 9.5 hours on social games weekly and have about 17 real-life friends who play the same social game as they do. The study also found gamers are more receptive to ads and buy more than expected. On average, gamers spend more than $40 on in-game items or virtual currency.

Combining Social Media With Pavement Pounding, Raise-a-Reader Successful Again

For the first time in its 10-year existence, last Wednesday’s national Raise-a-Reader campaign was the subject of concerted social media efforts.  It was spearheaded by Saskatoon volunteer, Katrina German, who began the campaign about a month ago with the goals of bringing attention to the cause of literacy deficits and to draw more donations. The organization used the #RaR hashtag to raise awareness and reached an audience of over 300,000 people on Twitter.

Colleges Can Now Track Social Media ‘Chatter’ to Help Recruit Students Thanks to TargetX CRM Tool

Student recruiting firm TargetX has a new tool to help admissions offices utilize social media to get a better idea of prospective students. The Student Recruitment Manager, or SRM, is a cloud-based system that is the most powerful, mobile, and customizable recruiting tool in higher education. Among its many uses are the ability to follow online conversations for real-time data, respond quickly to negative feedback, and attend to student concerns.

Ragu Pasta Sauce Leaves Bad Taste With Social Media Users

The well-known sauce brand Ragu, made a huge social media faux pas last week when it tried reaching out to dad bloggers for its latest campaign. Their outreach to the bloggers involved a series of spam-like tweets which directed them to a video of wives talking about how poorly their husbands cooked. This earned them a number of negative blog posts including one from C.C. Chapman entitled “Ragu Hates Dads.”

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