Yesterday, Facebook confirmed and expanded on changes for brand pages at the Facebook Marketing Conference. Now that brands can update their page to the new Timeline format at any time, the following is an overview of the changes that you need to know....

01 March, 2012

Facebook to Brands: Everything you do on Facebook starts with your page. Express your identify and tell your stories. The newsfeed = "The most important internet real estate" But just what do they mean by that, and what does it mean for your brand?...

29 February, 2012

This morning Facebook began rolling out the new Timeline for brand pages. So far, we have seen several high profile brands with new Facebook pages this morning including Coca Cola, Red Bull, Starbucks, Xbox and Ford. This is going to be an exciting yet...

29 February, 2012

Are you a brand that values and protects the copyright you hold on your photos? Pin them to Pinterest, the hot social network of the moment, and you've just given them your copyright. Is this a problem for brands and if so, how different is it...

24 February, 2012

FIAT's Score a Scorpion Campaign FIAT recently launched a Facebook campaign that gives fans the opportunity to participate in the social media version of a classic scavenger hunt. The contest is called Score a Scorpion and gives fans the chance to win a new FIAT 500...

20 February, 2012

Jeep: Arctic Yeti Dig GOAL: The Chrysler Group Jeep® brand was looking for a social program to raise awareness of the launch of the 2012 Jeep Wrangler Arctic Edition and the brand’s sponsorship of the Winter X Games. A secondary goal was to increase connections on Jeep...

15 February, 2012

Microsoft Windows Live: Facebook Management   GOAL: Windows Live was looking to improve perception through active, engaged Facebook communities. Each page had unique challenges – Hotmail needed to drive awareness of the redesigned email service through fan growth, and Messenger needed to drive more quality interactions with its...

15 February, 2012

FIAT: Score a Scorpion   GOAL: The Chrysler Group FIAT brand tasked us with generating a program that fostered awareness and consideration for the new FIAT 500 Abarth. OUR SOLUTION: Knowing that the Abarth target psychographic consists of intelligent risk-takers who love the thrill of discovery, we designed an interactive...

15 February, 2012

Microsoft Windows: Playlist 7   GOAL: The Windows marketing team wanted to build their fan base across social networks and to generate positive sentiment about Windows 7 among “transitioners” – students entering or graduating college who are likely to be in the market for a new computer. OUR SOLUTION: Community...

15 February, 2012