The entertainment check-in network, GetGlue has been growing in popularity over the last year and it appears that it is finally becoming more mainstream, as brands are calling it out on TV and in other promotions. So, how can TV networks, studios and brands take...

29 March, 2012

There have been a number of studies done on successful viral marketing campaigns in the United States. Some viral videos are more outrageous than others, whether they involve teenage girls with mediocre voices becoming overnight sensations or grown men making fools of themselves in character...

27 March, 2012

Social networks are pretty inescapable for most of us these days - and in this industry, people just don't know what to do with anyone who isn't already on Facebook, Twitter, LinkedIn, Google+, Pinterest...

21 March, 2012

The Hunger Games, an overnight sensation in young adult literature, is only a few days away from its theatrical debut and is already making a splash in digital marketing. By strategically leveraging enthusiasts, The Hunger Games has brought its alternate universe to life through social...

19 March, 2012

If reading that title didn’t fill you with a healthy dose of skepticism, you’re either an eternal optimist or a newcomer to the field of social media marketing. Since the rise of YouTube, brands have tried to create viral videos for marketing success. There are some...

15 March, 2012

After a wonderful long weekend in Austin, TX, we thought it would be nice to take a moment to reflect on one of the best interactive conferences in the world. We present to you some Sh*t People Say at SXSW 2012. ...

14 March, 2012

This morning, I sat in on a panel entitled "@BettyDraper's Guide to Social Storytelling." Helen Klein Ross, Founder of Brand Fiction Factory and the voice behind @BettyDraper, discussed how brands can use storytelling to enhance the fan experience. Start at the bottom and work your way...

12 March, 2012

The food truck phenomenon has been spreading across America recently in large part due to social media. I sat in on a fantastic panel with three contestants from Food Network's The Great Food Truck Race: Daniel Shemtob of Lime Truck, Stephanie Morgan of Seabirds Truck, and James DiSabatino...

11 March, 2012

Will the law protect you if you tweet unfriendly comments about a public figure? Can a company make you take down a blog post if you use an image taken by their photographer? Where do you draw the line between rights and terms of service?...

10 March, 2012

While I was at the Mobile World Congress last week, I got the chance to speak with some of the folks at Oonair. They're doing some pretty cool things with Zara Connect to help make online shopping more social. Watch my interview with Enrico Sargiacomo...

07 March, 2012