Twitter has announced new changes to the way users search their database. These changes could drastically affect the way brands draft their tweets. Overview of the New Twitter Search Last Thursday, Twitter Personalization and Recommender Systems Chief Pankaj Gupta announced via Tweet (#gofigure) that Twitter search was...

13 July, 2012

Recently, clients have been asking me how they'll know if our community managers are succeeding in their craft. To me, that answer was simple. A healthy community. That means the community manager is doing well, right? Well sort of. Thanks to some smart thinking and...

12 July, 2012

As part of our company's 5th Anniversary, we interviewed the first three members of Ignite Social Media: Jim Tobin, Gene Smith, and Lisa Braziel. Watch them discuss the social media agency's humble beginnings, it's first big win, and the clients that have made all of...

10 July, 2012

Moving along in our Facebook Fan Page Examples series, we take a moment to "Live Más" and evaluate Taco Bell's Facebook presence. The page has garnered just over 8.7 million Likes, which is more than competitors Chick-fil-A (about 5.1 million Likes) and Buffalo Wild Wings (about 7.7 million...

09 July, 2012

Today marks our 5th birthday at Ignite Social Media and man, do we know how to rock a party hat! To celebrate this milestone, we will be bringing you a series of blog posts throughout the month of July focusing on what we've learned, what...

02 July, 2012

The next brand in our Facebook Fan Page Example series is H&M. Often recognized as being a leader in social, H&M maintains a presence on Facebook, Twitter, Instagram, Google +, and YouTube, as well as the Chinese social networks Youku and Sina Weibo. In fact, Mashable...

02 July, 2012

Do you have an interesting story? Did you just accomplish an amazing goal? Are you looking for a way to have a substantial conversation with your fans that goes beyond 140 measly characters? Well, is there an outlet for you! It's called an AMA (Ask Me Anything),...

27 June, 2012

Earlier this year, I had the opportunity to hear Bastian Scherbeck from We Are Social speak about how social media in Europe differs from the US. Being part of an international team of 180 people in eight offices puts Scherbeck in a very unique position, as he...

26 June, 2012