Continuing with the Facebook Fan Page Examples series, we arrive at McDonald's, a page with over 20 million fans. Around for 57 years, McDonald's has revolutionized the fast food industry, but is it as trailblazing in social media marketing? Let's drive-thru to the second window...

25 June, 2012

Social media marketers: Did you catch these three stories last week? Here's a recap in case you missed any: Facebook Testing Location-Based Ads After some new research came out showing that Facebook marketing leads to sales, and that their new news feed based (mobile) ads are highly effective, Facebook...

23 June, 2012

Which of the Top 50 Branded Facebook Fan Pages are best at reaching their fans' friends through their updates? The answer to this question is critical: Are you broadcasting to your fans only, or are your fans "serving as a conduit for brand exposure to...

20 June, 2012

In the growing avalanche of apps for smartphones, a couple of video sharing startups really caught fire this year, and the result is making video junkies very happy. In the dark days before SocialCam and Viddy hit the net, uploading video was clumsy and slow....

18 June, 2012

Spammers are nothing if not inventive, and social media sites have given them fertile-and lucrative- ground. The genius in the spam is hiding in plain sight. The best spam is friendly, inviting, and deeply ordinary, exactly like the links that millions of unsuspecting people click...

11 June, 2012

Artists can utilize social media for two completely different purposes: finding inspiration for new works and getting exposure for completed works. This is true no matter what type of artist you happen to be. Musicians can collaborate via YouTube; painters can display their works and...

31 May, 2012

Back in August, I wrote a blog post which alluded to a shift from mobile phones to augmented reality vision. Since then, Google announced they are working on just that with "Project Glass." This new technology is well on its way to not only change how...

21 May, 2012

There are a number of social games out there on a variety of platforms - although the most popular seem to be those played on Facebook and smartphones. If you're reading this, chances are you play at least one of them: Words with Friends, Scramble...

15 May, 2012

Pinterest has a reputation for being popular with the ladies. I suppose there's a reason for that; Forbes reported that 97% of Pinterest users are women, and that 47% of women who use social media have made purchases based on Pinterest recommendations. But that doesn't...

08 May, 2012