30 May Top 50 Branded Facebook Fan Pages – May 2012 – Target, Hello Kitty Surge
Pages for Target and Hello Kitty led the charge for growth of the 50 largest branded Facebook fan pages in May of this year. Both brands grew over 10%, while the average growth was a very modest 3%. There were lots of changes this month, as more than 15 pages fell in the rankings from last month.
Fastest Growing Branded Facebook Fan Pages
The fastest growing pages this month include:
- Target, up 14% by adding over 2.5m fans;
- Hello Kitty, entering the Top 50 because of their 10% growth;
- Subway, up 8%;
- Nike Football, up 6%; and
- McDonalds, Monster Energy, Walmart, Levi’s and Mozilla Firefox all up 5%.
Biggest Losers
The pages that fell the most this month include Firefox’s big competitor. They are:
- Dr. Pepper, down 3 spots to #31;
- Victoria’s Secret Pink, down 3 spots to #32;
- Burberry, down 2 spots to #27;
- Google Chrome, down 2 spots to #29; and
- Skype, down 2 spots to #49.
50 Largest Brand Facebook Pages of May 2012
Please note that each page name in the chart below is a link to that brand’s page.
Current Rank (05/29/2012) | Rank by Fan Count (04/26/2012) | Change in Rank | Fans As of 04/26/2012 | Fans As of 05/29/2012 | % increase | |
---|---|---|---|---|---|---|
1 | 1 | 0 | 65,693,444 | 67,409,580 | 3% | |
2 | YouTube | 2 | 0 | 56,699,507 | 58,308,429 | 3% |
3 | Coca-Cola | 3 | 0 | 41,548,351 | 42,202,148 | 2% |
4 | Disney | 4 | 0 | 35,167,287 | 35,989,302 | 2% |
5 | MTV | 5 | 0 | 33,670,595 | 34,597,542 | 3% |
6 | Converse | 7 | 1 | 29,632,795 | 30,700,386 | 4% |
7 | Starbucks | 6 | -1 | 29,783,247 | 30,224,257 | 1% |
8 | Red Bull | 8 | 0 | 27,949,627 | 28,310,443 | 1% |
9 | Oreo | 9 | 0 | 26,139,039 | 26,587,934 | 2% |
10 | Playstation | 10 | 0 | 22,499,529 | 22,978,721 | 2% |
11 | Skittles | 11 | 0 | 21,755,286 | 21,986,132 | 1% |
12 | iTunes | 12 | 0 | 21,465,569 | 21,931,814 | 2% |
13 | McDonalds | 14 | 1 | 18,991,830 | 19,926,712 | 5% |
14 | Pringles | 13 | -1 | 19,152,582 | 19,439,397 | 1% |
15 | Victoria’s Secret | 15 | 0 | 18,418,191 | 18,658,385 | 1% |
16 | Xbox | 16 | 0 | 17,018,196 | 17,517,598 | 3% |
17 | Monster Energy | 17 | 0 | 15,666,983 | 16,510,345 | 5% |
18 | Walmart | 21 | 3 | 15,104,425 | 15,922,964 | 5% |
19 | Ferrero Rocher | 18 | -1 | 15,517,924 | 15,777,423 | 2% |
20 | Windows Live Messenger | 19 | -1 | 15,455,302 | 15,556,622 | 1% |
21 | Nutella | 20 | -1 | 15,207,859 | 15,459,034 | 2% |
22 | adidas Originals | 22 | 0 | 13,886,998 | 14,392,738 | 4% |
23 | Disneyland | 23 | 0 | 13,713,315 | 14,073,535 | 3% |
24 | Subway | 26 | 2 | 12,546,659 | 13,525,411 | 8% |
25 | Zara | 24 | -1 | 13,225,860 | 13,482,511 | 2% |
Current Rank (05/29/2012) | Rank by Fan Count (04/26/2012) | Change in Rank | Fans As of 04/26/2012 | Fans As of 05/29/2012 | % increase | |
26 | Target | 32 | 6 | 11,440,000 | 13,008,866 | 14% |
27 | Burberry | 25 | -2 | 12,551,701 | 12,887,993 | 3% |
28 | Nike Football | 30 | 2 | 11,740,607 | 12,422,334 | 6% |
29 | Google Chrome | 27 | -2 | 11,832,557 | 12,226,346 | 3% |
30 | Levi’s | 31 | 1 | 11,530,736 | 12,088,789 | 5% |
31 | Dr. Pepper | 28 | -3 | 11,829,698 | 11,919,867 | 1% |
32 | Victoria’s Secret Pink | 29 | -3 | 11,755,979 | 11,855,998 | 1% |
33 | Blackberry | 34 | 1 | 11,088,319 | 11,276,153 | 2% |
34 | Disney Pixar | 33 | -1 | 11,100,546 | 11,240,209 | 1% |
35 | H&M | 36 | 1 | 10,787,567 | 11,128,538 | 3% |
36 | Starburst | 35 | -1 | 10,919,125 | 10,989,187 | 1% |
37 | National Geographic | 37 | 0 | 10,258,821 | 10,566,198 | 3% |
38 | Walt Disney World | 38 | 0 | 10,257,278 | 10,515,559 | 3% |
39 | BMW | 39 | 0 | 9,755,603 | 10,066,367 | 3% |
40 | Lacoste | 40 | 0 | 9,479,646 | 9,717,102 | 3% |
41 | 41 | 0 | 9,351,242 | 9,707,456 | 4% | |
42 | Starbucks Frappuccino | 44 | 2 | 9,193,778 | 9,479,587 | 3% |
43 | Yahoo | 42 | -1 | 9,225,701 | 9,411,619 | 2% |
44 | Reese’s | 43 | -1 | 9,199,088 | 9,402,938 | 2% |
45 | Mozilla Firefox | 46 | 1 | 8,874,184 | 9,323,667 | 5% |
46 | Nike | 45 | -1 | 8,902,092 | 9,230,254 | 4% |
47 | Hello Kitty | 51 | 4 | 8,151,031 | 8,958,236 | 10% |
48 | DC Shoes | 48 | 0 | 8,566,165 | 8,821,320 | 3% |
49 | Skype | 47 | -2 | 8,592,322 | 8,761,391 | 2% |
50 | Taco Bell | 49 | -1 | 8,556,433 | 8,639,487 | 1% |
Methodology
As always, you can read the methodology on our main page for this series. However, we are in the midst of automating this process to speed it and to better ensure data integrity. Finishing touches are being put on that now and the May list will be done with the new system.