As social media becomes increasingly visual, photo contests have become an effective way for brands to reach out to their online communities in fun and creative ways. Instagram, the popular photo sharing app for iPhone and Android, is emerging as the primary means to run...

11 October, 2012

As Facebook reached 1 billion active users and our team analyzed 7.6 million mentions of the #debates on Twitter, I’m going to make this week’s update entirely about social media and ROI, because we have a lot to share on it. No Way to Measure Social...

06 October, 2012

When you work in social media marketing for some of the world's largest brands, you spend a lot of time analyzing various programs. Over the years, we've seen an awful lot of success with social media marketing across a wide array of applications. That's why...

05 October, 2012

Last night was America's first opportunity to witness 2012 presidential candidates, Barack Obama and Mitt Romney, go head to head in a debate. In addition to being a critical moment in the election, the debate also proved to be a defining moment for social media...

04 October, 2012

Social media marketing and ROI have an interesting history with some famous sorts saying the proper answer should be, "What's the ROI of your mother, because she made you what you are today?" I have to think they never won a budget argument with that kind...

04 October, 2012

Have you seen the new Twitter profile options? Twitter CEO Dick Costolo was on the Today Show last week to announce the changes, and surprisingly few people have jumped on the opportunity to date. The new profile has a header similar to the Facebook cover...

02 October, 2012

In my Saturday recap, we've got Facebook getting real by getting less fake. Twitter is increasingly clever on ad sales and Myspace is making a comeback attempt that isn’t being ridiculed. Lots of stuff happening this week, so here goes: Facebook Now Allows Real Gifts to...

29 September, 2012

In our next to last installment of the 26 Facebook Fan Page Examples in Detail series, I'll be checking out the big bull's-eye, Target. With headquarters in Minneapolis, Minnesota, Target's Facebook fan page currently boasts 18.1 million fans. How well are they doing at engaging with...

27 September, 2012

Our social media agency strives to stay on top of all things social media marketing, and in recent research, we came across an infographic on sexes in social media, statings that 56 percent of social media users are women. Facebook is skewed female by 58...

26 September, 2012