In my Saturday recap, we've got Facebook getting real by getting less fake. Twitter is increasingly clever on ad sales and Myspace is making a comeback attempt that isn’t being ridiculed. Lots of stuff happening this week, so here goes: Facebook Now Allows Real Gifts to...

29 September, 2012

In our next to last installment of the 26 Facebook Fan Page Examples in Detail series, I'll be checking out the big bull's-eye, Target. With headquarters in Minneapolis, Minnesota, Target's Facebook fan page currently boasts 18.1 million fans. How well are they doing at engaging with...

27 September, 2012

Our social media agency strives to stay on top of all things social media marketing, and in recent research, we came across an infographic on sexes in social media, statings that 56 percent of social media users are women. Facebook is skewed female by 58...

26 September, 2012

In this image-happy world of social media, we are surrounded by professional-looking infographics and visually stunning pictures that accompany most of the content we consume on a daily basis. It's become more and more important to be able to create these amazing images in order...

19 September, 2012

Social media has long been recognized as one of the best channels to reach masses with a limited budget; however, for smaller businesses or those wanting to tailor their messaging by location, it poses some challenges. If you're a café in a small town, how...

18 September, 2012

Yesterday, Apple announced its fabled iPhone 5 – a year after most of us expected to see it. Among fancy new features like a 4-inch screen, a smaller dock connector called Lightning and sweet new camera upgrades, the Cupertino powerhouse has partnered even more closely...

13 September, 2012

Twitter analytics: there are so many options out there – some of which I've critiqued in a previous article Staying Afloat in a Sea of Twitter Analytics. Discussion about Twitter analytics tools is popular, not least because Twitter itself has thus far refused to release...

12 September, 2012

Facebook has rolled out enhanced features that allow brands to target specific demographics within their fan base and will greatly affect how brands draft their updates. Although some pages (those that have fewer than 100K fans and who wouldn't use these features anyway) will lose...

07 September, 2012

Very Serious Writers may scoff, but there is a thriving community of fan fiction writers online. What is fan fiction? It's fiction written using characters and/or the setting from another author's work. (Or not necessarily another author. Fan fiction is written by fans of not...

05 September, 2012