Around 2007 and 2008, I remember social media marketers harping that the most important thing for a brand to do in the social space was listen and respond to consumers. As we come closer to 2011, I can't help but feel that the most...

04 November, 2010

In a strong month for fan growth (average growth of the top 50 was 22.19% in October), we've had a change in the top 5 branded Facebook fan pages since September, with YouTube edging out Starbucks for the #2 spot on the list. Converse All...

01 November, 2010

Today the Triangle AMA had their monthly luncheon with a focus on an industry that everyone in the Research Triangle of North Carolina should be aware of: the interactive entertainment industry....

21 October, 2010

Earlier this month, I had the honor of delivering the keynote address to the Outdoor Industry Association's annual leadership conference. It's where folks like Patagonia, North Face, Timberland and more gather to talk about the latest trends impacting their business. I had done a panel...

19 October, 2010

Anyone who works in the marketing sector knows how difficult it is to target teens. As a matter of fact, anyone whose ever tried talking to a teen knows how difficult it can be to get their attention. Teens are some of the most savvy...

18 October, 2010

Part of what we do at Ignite is engage with target audiences on behalf of brands, primarily through blog outreach. So when I heard that TwitterMoms has set out to create the first "social seal of approval" by engaging with moms - I got...

22 September, 2010

It has been over two years since we launched the Follow Me Social Media Plugin to help Wordpress users aggregate their social media presences. At the time we created a unique plugin that no one else had built. Since then many new plugins and widgets...

15 September, 2010