Top 50 Branded Facebook Fan Pages – October 2010

In a strong month for fan growth (average growth of the top 50 was 22.19% in October), we’ve had a change in the top 5 branded Facebook fan pages since September, with YouTube edging out Starbucks for the #2 spot on the list. Converse All Stars broke into the top 10 and MTV continued its strong run, growing over 47% in the month of October alone.

It was a strong month for these top fan pages, although certain pages fared better than others.

Biggest Movers

The top 50 branded Facebook fan pages moved around quite a bit in October, and the fastest movers were:

  • Playstation, up 8 to #29
  • Blackberry, up 8 to #40
  • Taco Bell, up 5 to #32
  • MTV, up 4 to #11
  • Monster Energy, up 4 to #21
  • Forever 21, up 4 to #39

Biggest Losers

Only one fan page in the Top 50 lost fans in October (Chase Community Giving, losing 0.43% of fans), and the pages that lost the most in terms of ranking were:

  • Chase Community Giving, down 7 to #45
  • Kellogg’s Pop Tarts, down 6 to #48
  • Big Prize Giveaways, down 6 to #37
  • Chick-fil-A, down 5 to #34
  • Krispy Kreme Doughnuts, down 4 to #50
  • Ferrero Rocher, down 4 to #26

Fastest Growth, New to the List

Only BMW (debuting at #38) and Abercrombie & Fitch (debuting at #43) are new to the list this month, displacing Playfish and Dunkin’ Donuts, which fell off the list.

These fan pages grew at the fastest rate in October:

  • MTV, up 47.40%
  • Playstation, up 46.42%
  • Monster Energy, up 37.91%
  • Blackberry, up 37.08%
  • Converse, up 37.02% (while sister page Converse All Stars was up 36.35%)

And with that, here are the Top 50 branded Facebook fan pages as of October 28, 2010 (click on a link in the table to go to any page):

Current Rank (10/28/10) Rank by Fan Count (09/28/10) Change in Rank Fans as of 09/28/10 Fans as of 10/28/10 % increase
1 Facebook 1 0 19,653,588 23,901,238 21.61%
2 YouTube 3 1 14,215,637 18,174,503 27.85%
3 Starbucks 2 -1 14,218,444 16,213,132 14.03%
4 Coca Cola 4 0 12,556,978 15,541,729 23.77%
5 Oreo 5 0 10,176,168 12,405,848 21.91%
6 Skittles 6 0 9,832,472 11,738,649 19.39%
7 Red Bull 7 0 8,689,176 10,443,210 20.19%
8 Disney 9 1 6,697,063 8,844,085 32.06%
9 Victoria’s Secret 8 -1 7,274,246 8,587,928 18.06%
10 Converse All Stars 12 2 5,663,399 7,721,821 36.35%
11 MTV 15 4 5,048,277 7,441,260 47.40%
12 iTunes 10 -2 6,097,291 7,282,202 19.43%
13 Windows Live Messenger 11 -2 5,852,586 7,026,465 20.06%
14 Victoria’s Secret Pink 13 -1 5,263,753 6,202,702 17.84%
15 Zara 14 -1 5,154,072 6,167,761 19.67%
16 Converse 19 3 4,499,899 6,165,899 37.02%
17 Pringles 16 -1 4,997,977 5,968,107 19.41%
18 Starburst 18 0 4,520,979 5,525,403 22.22%
19 Nutella 17 -2 4,602,038 5,360,256 16.48%
20 Dr. Pepper 20 0 4,204,756 5,338,458 26.96%
21 Monster Energy 25 4 3,718,518 5,128,376 37.91%
22 adidas Originals 21 -1 4,139,141 4,940,607 19.36%
23 Disney Pixar 26 3 3,661,844 4,642,155 26.77%
24 H&M 24 0 3,784,251 4,615,132 21.96%
25 Reese’s 23 -2 3,828,904 4,575,040 19.49%
Current Rank (10/28/10) Rank by Fan Count (09/28/10) Change in Rank Fans as of 09/28/10 Fans as of 10/28/10 % increase
26 Ferrero Rocher 22 -4 3,942,660 4,572,020 15.96%
27 Disneyland 27 0 3,177,055 4,107,771 29.29%
28 McDonalds 28 0 3,124,182 3,952,404 26.51%
29 Playstation 37 8 2,653,901 3,885,892 46.42%
30 Xbox 32 2 2,794,545 3,592,372 28.55%
31 Walt Disney World 30 -2 2,802,931 3,572,924 27.47%
32 Taco Bell 36 5 2,710,623 3,529,929 30.23%
33 Starbucks Frappuccino 33 0 2,767,368 3,375,270 21.97%
34 Chick-fil-a 29 -5 3,059,084 3,342,787 9.27%
35 Buffalo Wild Wings 34 -1 2,762,961 3,191,348 15.50%
36 Kohl’s 35 -1 2,759,110 2,877,357 4.29%
37 Big Prize Giveaways 31 -6 2,796,302 2,813,242 0.61%
38 BMW N/A N/A N/A 2,808,485 N/A
39 Forever 21 43 4 2,173,990 2,783,432 28.03%
40 Blackberry 48 8 2,026,826 2,778,432 37.08%
41 Puma 39 -2 2,358,144 2,768,890 17.42%
42 Google Chrome 40 -2 2,327,038 2,618,302 12.52%
43 Abercrombie & Fitch N/A N/A N/A 2,581,575 N/A
44 Nike 45 1 2,111,158 2,570,440 21.75%
45 Chase Community Giving 38 -7 2,537,236 2,526,383 -0.43%
46 Subway 44 -2 2,170,433 2,517,582 15.99%
47 Adidas Football 49 2 1,978,571 2,435,051 23.07%
48 Kellogg’s Pop-Tarts 42 -6 2,180,296 2,431,709 11.53%
49 Mozilla Firefox 50 1 1,977,779 2,371,388 19.90%
50 Krispy Kreme Doughnuts 46 -4 2,037,124 2,347,177 15.22%

Disclosures and Methodology

Two of our clients are in the top 50 list: Windows Live Messenger and Nike.

If you’re curious to see what types of pages make the list and what don’t, please see my original post listing the Top 50 Branded Facebook Fan Pages.

 

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