It's no secret that an increasing number of companies are jumping on the social media bandwagon. Brands ranging from New York Times to American Eagle have Facebook fan pages. A recent study released by independent interactive agency Rosetta revealed that 59 of the top 100...

18 February, 2009

Unless you managed to somehow be asleep at the wheel of life yesterday, you probably caught the massive uproar over the change in Facebook's Terms of Service agreement all over the Interwebs. No one seems to fully understand what exactly the agreement means, which...

17 February, 2009

Although I have over 800 followers on Twitter, I would not call myself an avid Twitteror(er). I rarely update and sporadically read tweets. This is not for a lack of wanting to participate, it's just that once I get started it's hard to stop and...

16 February, 2009

The late, great Hunter S. Thompson might be remembered best for his unadulterated drug use, his take-no-prisoners journalism, or his famous aviators and steel jaw clenched cigarette. No matter what you know or think of the good doctor, he made an impact on journalism with...

12 February, 2009

There has been a lot of debate lately about corporate Twitter accounts and how companies who do choose to be on Twitter should approach their involvement. There are three sides to the debate over whether it is okay for big brands to use Twitter for...

11 February, 2009

I own a lot of shoes. I mean, a ridiculous amount. If you went to my apartment, all you'd see are cats and shoes. I have an interest, and specifically, I am interested in DC Shoes. I own a few pairs, to put it nicely. Sneaker...

07 February, 2009

In my opinion, social media monitoring is one of the most important aspects to any Internet marketing initiative today. Tight integration with offline and online campaigns is a necessity and organizations need to have the right procedures in place to fully take advantage of conversation...

06 February, 2009

I came across an interesting post on Marketing Pilgrim that pointed at a new study by the CMO Council called "Giving Customer Voice More Volume". It seems that Chief Marketing Officers understand the need to listen to, amplify and react to customer input, but they...

01 February, 2009