If Google can have its say, advertising inside Social Networks is about to change. Google has put off the social advertising realm for long enough. You have heard of PageRank, well now there is Google FriendRank....

10 July, 2008

I just read an interesting article over at TrendSpotting covering Coke's latest foray into social media marketing that I thought was interesting enough to share. In this effort, Coke decided to use social media as its primary vehicle to market its latest Brazilian product i9: Hidrotonico...

09 July, 2008

What is the definition of Social Media Marketing? Well, Techipedia author Tamar Weinberg asked that very question of several online marketers, social media strategists, and writers. The responses were varied, but overall, the answers seemed to grasp on to the idea of listening, conversation,...

08 July, 2008

Today is the one year birthday of Ignite Social Media. At least according to our Google Analytics account, which shows one visitor – just one – to this site on July 2, 2007. A lot has happened since we first set out that day to...

02 July, 2008

At Ignite, we do a lot of research on the Social Media Language tools out there, and some are certainly more effective than others. I've dug up these 5 tools that you don't not know about, and can be great sources to get your...

01 July, 2008

As a social media agency, we get inquires every day from companies who are trying to figure out how social media marketing will impact their current marketing and business models. As you can imagine, the primary reasons these companies reach out to us is because...

30 June, 2008

Social media engagement by definition is any attempt at reaching out to another individual on the web. Traditionally this has taken the form of a PR pitch, but times are changing. There are many more avenues in which to engage a user, and the tactics...

27 June, 2008

Websites bore me. There, I said it. This includes the many bloated social networks that pop up on an hourly basis. I'm a minimalist. Even my sentences are short. I just want my web applications that do exactly what I need them to do—nothing...

26 June, 2008

YouTube just rolled out some new toys. Right now you can see them by going to the YouTube homepage. They include an address book of your YouTube friends, an updated Inbox, and YouTubeMobile. But two of the new features, YouTube Annotations and YouTube Insight, are...

25 June, 2008

As social media changes the way companies communicate with their audiences, there is one thing that we shouldn't forget—Social media marketing is still marketing. The difference is, social media marketing targets audiences online where there is more noise, more competition, and more skepticism as...

24 June, 2008