Periodically, in our work in social media, we discuss flash mobs with clients. (Usually, we don't, but when it's the right idea, they can be great.) People often ask us, "What is a flash mob?"...

13 March, 2008

I know, you've dreamed since you were a kid about working in a social media agency. (Man, you had some vivid dreams Nostradamus… you need to start writing those down…)...

12 March, 2008

Over the last day or two, it struck me that a lot of social media marketers haven't consciously considered the difference between a social media strategy and a social media campaign. Understanding the distinction is the key to long-term success in this space....

10 March, 2008

* Twitter in Plain English This video was put together by Common Craft to explain how Twitter can be important, but more simply, what Twitter actually is. Common Craft does videos that are supposed to make complex ideas easy to understand...

07 March, 2008

I'm the first to admit that I have a track record of bashing Walmart's previous social media efforts on this blog, but I'd like to take a few minutes to give my review on Walmart's latest social media effort, the checkoutblog.com....

04 March, 2008

This morning I came across an article written in Adweek by Brian Morrisey entitled, "Social Media: ‘Agencies Don't Get It", which makes the claim (based off of latest research by TNS/Symfony) that, "If social network marketing is a puzzle, agencies might not be equipped to...

29 February, 2008

Today I will attempt to answer my last and perhaps hardest question of the Marketer's Foray into Social Media series, which was "What is the budget?"(for a social media campaign). For this, I will pull in points from Jim's previous post "How much will a...

28 February, 2008

One of the theories around social media marketing is that you need to drop your hook where the fish are. Tech-savvy consumers, particularly younger tech-savvy consumers, eschew traditional marketing vehicles (like TV) and are generally so annoyed by advertising that they have tuned it out....

26 February, 2008