The fires in California once again remind us of a need for improved communication in the case of emergencies. So far, reverse 911 calls have been distributed via cell phones and landlines to notify residents of the impending fires and to warn of evacuations....
Jim Tobin, president of Ignite Social Media, announced today the hiring of Gene Smith as Senior Technologist. Gene joined Ignite, the first social media agency in North Carolina, in mid-October....
Conventional wisdom about social media marketing includes a few truisms...
As a social media agency, we have mostly gotten inquires from companies who are a) Not sure if or how they should enter social media or b) They have been thrown into social media and need some help....
Since we formally announced the launch of this social media agency we call Ignite, we've been swamped with calls from companies asking how we can help them. Some have very specific questions and are well-informed on what they'd like to do. Others have an understanding...
For those of you who happen to read this blog, (and who also live in areas around and encompassing the Triangle)- we’d like to announce that we are starting a Triangle chapter of the Social Media Club. Our first meeting will take place on Wednesday, November...
In my earlier post, "Is Shoutlet Overselling Itself," I took a look at the Shoutlet website after their product launch announcement andShoutlet logo wondered aloud, basically, "What is this thing? Does it work? Or is it hype?"...
Subway, Jimmy John's and Erbert and Gerbert's Subs and Clubs. Three companies with three degrees of national recognition and three very different marketing approaches to selling pretty similar turkey sandwiches....
According to an article in Marketing Daily, a survey of 50 businesses and organizationsmeasuring2.jpg was conducted in September by Prospero Technologies. Survey questions ranged from what current social media applications were being used, plans and budgets for 2008, ROI, how ROI is measured/assessed, and...
In my previous post about the value proposition of social media, I discussed that successful applications give value back to your customer....
Quick post to Triangle-area social media folks: Nathan Gilliat over at Net-Savvy Executive is pulling together business bloggers for dinner on October 15....
Back in August, we wrote a post about how Wal-mart's latest social media marketing campaign was inherently flawed. We predicted that it would, once again, blow up in the retail giant's face. (Note to the folks in Bentonville: Let Edelman focus on the traditional PR....