Subway, Jimmy John's and Erbert and Gerbert's Subs and Clubs. Three companies with three degrees of national recognition and three very different marketing approaches to selling pretty similar turkey sandwiches....

16 October, 2007

According to an article in Marketing Daily, a survey of 50 businesses and organizationsmeasuring2.jpg was conducted in September by Prospero Technologies. Survey questions ranged from what current social media applications were being used, plans and budgets for 2008, ROI, how ROI is measured/assessed, and...

15 October, 2007

Back in August, we wrote a post about how Wal-mart's latest social media marketing campaign was inherently flawed. We predicted that it would, once again, blow up in the retail giant's face. (Note to the folks in Bentonville: Let Edelman focus on the traditional PR....

11 October, 2007

When I think social media, words like knowledge – people – conversation – share – inform come to mind, not format – standardization – template – branded. The idea behind a Social Media Press Release (SMPR) template is flawed, why put yourself, your company, your...

10 October, 2007

This morning I found an excellent post written by Karl Long over at ExperienceCurve discussing his ideas on co-creative marketing, a concept he feels is similiar to viral marketing but as he put it "more holistic", as it builds value over time through usersharing.jpg...

10 October, 2007

With the buzz of social media, I've seen companies post their 30 second TV spot on YouTube and call it a social media campaign. Working for a social media agency, I've called many out on it. ...

08 October, 2007

Geoff Livingston over at The Buzz Bin has an interesting post about how savoir-faire is needed in social media marketing, and how hard it is for companies to be genuine. He says, correctly, that relationship building is about trust and perhaps this is why the...

05 October, 2007