Great story in the Wall Street Journal yesterday. Turns out that Anheuser-Busch was planning to release a new beer, Budweiser American Ale. Of course, they wanted to make a big announcement about their new product....

24 April, 2008

Today I was listening to Pandora, once again rocking out to some John Mayer radio, and I noticed one brand trying to get close to "social media", through somewhat a unique form of traditional advertising mixed with social media. ....

23 April, 2008

I just finished the rather fawning Fast Company cover story on Ning, and I must agree their business model is impressive to say the least. In fact, I envy it....

21 April, 2008

We're social media geeks. All of us who work at Ignite Social Media. Most of you who read this blog are, too. That means we're not normal. I tell my clients all the time that nobody in the room is normal. They think about their...

17 April, 2008

Jim Tobin, president of Ignite Social Media, will run two back-to-back seminars on how small businesses can use social media marketing to connect on a deeper level with customers and prospects. The seminars are a part of "Business Remixed: the Small Business Conference", on April...

15 April, 2008

Today I ran across a Brandweek article that covered Johnson and Johnson's latest social media attempt to reach and engage mom bloggers: a three day conference entitled "Camp Baby". Now, I had been following this for quite some time, read interesting articles from Scoble...

14 April, 2008

Sure, you can join Facebook, you can put up a MySpace page, you can follow your friends on Twitter. You can pick your friends based on mutual interests or, gasp, actual friendship. I just joined a new social network today called "InSocialMedia." But you...

10 April, 2008

Need to get up to speed on social media marketing? I'm leading a full-day workshop for the Triangle (NC) Chapter of the American Marketing Association next month and, since you found out about it through social media, I can hook you up with...

10 April, 2008

In short, yes it is. It isn't for everyone, though. AppEngine is in the same space as that of Amazon's EC2 service. Both offer virtual hosting services that can seamlessly scale up to meet demand. Unlike EC2, Google's service is free and includes 500MBs of...

09 April, 2008

I read a post from Jake over at 10e20 blog recently with a promising title, "Social Media Marketing is NOT a Direct Response Channel." I could not agree more. Jake's point that you should not expect social media to compete with your direct...

07 April, 2008

Lately I've been keeping my eye out for brands that are making a dive into social media, so I thought that I'd share one brand I came across a few weeks ago: The Kraft brand, Crystal Light. I actually came across this effort in a...

04 April, 2008