Today I will attempt to answer my last and perhaps hardest question of the Marketer's Foray into Social Media series, which was "What is the budget?"(for a social media campaign). For this, I will pull in points from Jim's previous post "How much will a...

28 February, 2008

One of the theories around social media marketing is that you need to drop your hook where the fish are. Tech-savvy consumers, particularly younger tech-savvy consumers, eschew traditional marketing vehicles (like TV) and are generally so annoyed by advertising that they have tuned it out....

26 February, 2008

Today I will attempt to answer the third question in my "Marketer's Foray Into Social Media: How will my social media campaign be measured?", the ever-so-present question of social media measurement....

15 February, 2008

In my experience, clients calling a social media agency like Ignite are trying to figure out how to get more traffic to their website. A laudable goal. So in instances where we talk about incorporating widgets into their strategy, we often get blank stares....

12 February, 2008

The second question of the marketer's foray into social media series, was: "How long does a typical social media campaign last?". I have to admit that this might be one of the hardest questions we get asked as a social media agency. (When I worked in...

07 February, 2008

Jim Tobin announced that Ignite Social Media will be the official media sponsor of Carolina Ballet's Cabaret. As media sponsor, Ignite will be providing Carolina Ballet with the technical expertise for promotions using its social media services....

06 February, 2008

What's this? Anyone know? I'm on Fox Sports tonight looking at some Super Bowl coverage and I see a link that says "Start Your Own Sports Blog." Being a social media geek, I check it out. The status bar says it's going to take...

05 February, 2008

One of the things that social media is great at is soliciting and distributing user-generated video. With all the platforms available now (from YouTube to Viddler to Seesmic and JustinTV), creating and sharing video has never been easier. As a social media agency...

04 February, 2008

Today I'm going to dive into the first question in part of the Marketer's Foray into Social Media : How will a Social Media Agency Work with my Current Agency? First off, we have received this question numerous times, mainly from companies with existing PR and...

01 February, 2008