Continuing on the series of social media marketing mistakes we started recently, here's the third in a series. This one talks about two very common buzzwords in social media: transparency and authenticity. In my experience working with numerous clients, this one is more difficult for...

10 June, 2008

I just got back from SMX Advanced and my mind is rolling. A lot of the sessions were based off of traditional SEM practices, however every once in a while you heard the inklings of social media influence and the semantic web. A sign of...

09 June, 2008

On Wednesday I shared an example of really, really bad social network engagement. For the most part, I posted it mainly for laughs, but Denisse Lemos gave me the following challenge: "how would you have rewrote this to make it "a good example" Since it is written...

06 June, 2008

I know: This book has been out a while. But a short flight from Miami three weeks ago and a long flight to Los Angeles today gave me some much-needed time to catch up on my reading. I'm glad I used it to finish Meatball...

05 June, 2008

Sometimes I find it hilarious when I get spammed by companies within the social networks that I'm involved in personally. This one, was just so good (by good I mean totally ridiculous) that I had to share....

04 June, 2008

Continuing the series on social media marketing mistakes from last week, today's mistake is about "schmoozing instead of connecting." I talk a lot about social media being a cocktail party. And behavior that would be OK at a cocktail party will likely be OK...

02 June, 2008

Earlier this month, I ran a daylong seminar on social media marketing, which was sponsored by the Triangle chapter of the American Marketing Association. It was sort of a "101" class. We started at the basics and moved through it to best practices. About 75...

28 May, 2008

Yeah, I know I'm late to the Woopra party, but I JUST got this thing working on my Mac. What is Woopra? It's the latest entry in the very crowded web analytics space. Why would anyone be interested in using something other than GOOG Analytics?...

22 May, 2008

After tossing around some ideas for this month's social media club – Wayne Sutton helped me wrangle not just one, but three discussion leaders who will lead us through Flickr and answering questions like how it applies to social networking, flickr mashups, and pretty...

22 May, 2008

In an age where it is becoming increasingly important to be able to understand and utilize the web, it's also important to establish an online identity. Because of the lack of face-to-face communication online, it is often that we hide behind a veil of anonymity....

21 May, 2008