When you do social media marketing, and when you're building a social media agency using the tools that you preach about, you spend an awful lot of time checking the analytics, looking at the growth in subscribers, checking inbound links to you, etc. We regularly...

12 December, 2007

Since we launched here at Ignite, we've been inundated with prospects that are looking for a social media agency. As you can imagine, one of the most common requests that we get from these prospects is always "Can you draft us a proposal?"....

07 December, 2007

comScore Ad Metrix is reporting today on the relative frequency of ads appearing on MySpace pages versus the relative frequency of ads appearing on Facebook. While MySpace had twice as many unique visitors (68.4 million) than Facebook in September, they served six times as...

05 December, 2007

A friend of mine showed me this video by Rhett and Link and I couldn't help but to share it with you. For those of you unfamiliar with Facebook, it actually gives a little overview of how it works too…. My favorite part about the...

04 December, 2007

With mine and Jim's previous posts about Wal-Mart's missteps in social media, I couldn't resist the temptation to share a little about Target, who has recently been caught as it is learning its lesson on transparency and disclosure. ...

03 December, 2007

E-marketer delivered a Forester study today that showed that 92% of young mobile users in certain European countries report sending SMS text messages on their phone. 62% report sending MMS (multi-media) messages on their phone. But only 21% report using their phone to send or...

30 November, 2007

In my work here at a social media agency, I've been noticing recurring trends in false perceptions and misconceptions of social media and social media marketing from new prospects and clients alike. As a result, I decided to clear things up with some good ol'...

29 November, 2007

It's the holiday's right? A time for merrily buying Christmas gifts, Hanukkah gifts, Kwanzaa gifts (and, if you're wondering, time for buying MY birthday present—the 29th of December, write it down…)....

27 November, 2007