Ignite Social Media Hires Lisa McNeill as Social Media Strategist
North Carolina's first social media agency, Ignite Social Media, announced today the hiring of Lisa McNeill as Social Media Strategist....
10 October, 2007
Social Media Press Release – What’s more important, the look or the data?
When I think social media, words like knowledge – people – conversation – share – inform come to mind, not format – standardization – template – branded. The idea behind a Social Media Press Release (SMPR) template is flawed, why put yourself, your company, your...
10 October, 2007
Breaking Down Viral Marketing
This morning I found an excellent post written by Karl Long over at ExperienceCurve discussing his ideas on co-creative marketing, a concept he feels is similiar to viral marketing but as he put it "more holistic", as it builds value over time through usersharing.jpg...
10 October, 2007
The Value Proposition of Social Media
With the buzz of social media, I've seen companies post their 30 second TV spot on YouTube and call it a social media campaign. Working for a social media agency, I've called many out on it. ...
08 October, 2007
Will Rise of Social Media Marketing Lead to Boom for Apple?
Look at this picture (found on the BrandInfection blog). If you're Microsoft, or Dell, this should terrify you....
08 October, 2007
Why Social Media Marketing is Hard for Corporations
Geoff Livingston over at The Buzz Bin has an interesting post about how savoir-faire is needed in social media marketing, and how hard it is for companies to be genuine. He says, correctly, that relationship building is about trust and perhaps this is why the...
05 October, 2007
Ignite Social Media, North Carolina’s First Social Media Agency, Opens its Doors
Ignite Social Media, the first social media marketing agency in the State of North Carolina, officially opened today after a soft launch period during which it built its web presence and hired staff. As one of fewer than 10 social media agencies in the United...
04 October, 2007
13 Rules of Ethical Blog Pitching
People are still wrapping their arms around what a social media agency can do for them, so one of the questions I get asked a lot is, "Can't you go out to the bloggers and pitch them to write about us?"...
02 October, 2007
Looking forward to Marthapedia
This morning I saw an article that Martha Stewart will be entering social networking through a new site called "Marthapedia". This site, according to Adage will Martha Stewartbe "seeded with existing content from Martha Stewart Living Omnimedia, such as Martha Stewart's Homekeeping Handbook, but...
01 October, 2007
Is “Shoutlet” Overselling Itself?
Shoutlet is a new product that was announced at the DEMOfall 2007 conference in San Diego this week. In what seems to me to be more than a little hyperbole, the company has declared it: "the world's first Web 2.0 marketing tool built for...
28 September, 2007
Using Social Media to Build Customer Relationships: Halo 3
Lately, the sterotypical "anti-social" view of gamers is changing. First the Nintendo Wii showed that a successful game isn't always the ones with the best graphics, but the one that brings people together. Now, the introduction of Halo 3 may show that a successful game...
27 September, 2007
MySpace vs. Facebook “Battle”: No Clear Winner Yet
"MySpace is dead." "MySpace is dying." "Facebook is crushing MySpace." Well, maybe creaking, but certainly not dead. Consider some hot statistics from Comscore Media Metrix as reported by Fortune. MySpace Still the Leader...
25 September, 2007