04 Oct Ignite Social Media, North Carolina’s First Social Media Agency, Opens its Doors
Ignite Social Media, the first social media marketing agency in the State of North Carolina, officially opened today after a soft launch period during which it built its web presence and hired staff. As one of fewer than 10 social media agencies in the United States Ignite is a new form of organization that helps clients use emerging Web 2.0 tools, social media tools (such as blogs, podcasts, wikis and more), and social networks (such as LinkedIn, Facebook, MySpace, and Ning) to build brands through customer conversations.
Company president Jim Tobin said, “From blogs to Facebook, many of the emerging social media tools were popularized by individuals. These same individuals are now beginning to expect companies to communicate with them in a whole new way. That’s what Ignite Social Media helps our clients do.”
As opposed to advertising agencies, PR agencies, or search engine optimization firms, Ignite specializes in social media marketing a new field of practice that combines expertise in content marketing (i.e., writing, audio, and video) with web marketing (i.e., SEO, web development and widgets).
After significant experience in traditional marketing and PR, Tobin formed Ignite out of a need for businesses to better harness social media marketing. Tobin noted, “Today, customers want different kinds of information, and they want to be able to talk back. Traditional PR firms, ad agencies, and SEO firms are not set up for that sort of thing. Social media marketing is fundamentally different. That’s where we can help.”
