Back in August, we wrote a post about how Wal-mart's latest social media marketing campaign was inherently flawed. We predicted that it would, once again, blow up in the retail giant's face. (Note to the folks in Bentonville: Let Edelman focus on the traditional PR....

11 October, 2007

When I think social media, words like knowledge – people – conversation – share – inform come to mind, not format – standardization – template – branded. The idea behind a Social Media Press Release (SMPR) template is flawed, why put yourself, your company, your...

10 October, 2007

This morning I found an excellent post written by Karl Long over at ExperienceCurve discussing his ideas on co-creative marketing, a concept he feels is similiar to viral marketing but as he put it "more holistic", as it builds value over time through usersharing.jpg...

10 October, 2007

With the buzz of social media, I've seen companies post their 30 second TV spot on YouTube and call it a social media campaign. Working for a social media agency, I've called many out on it. ...

08 October, 2007

Geoff Livingston over at The Buzz Bin has an interesting post about how savoir-faire is needed in social media marketing, and how hard it is for companies to be genuine. He says, correctly, that relationship building is about trust and perhaps this is why the...

05 October, 2007

People are still wrapping their arms around what a social media agency can do for them, so one of the questions I get asked a lot is, "Can't you go out to the bloggers and pitch them to write about us?"...

02 October, 2007

This morning I saw an article that Martha Stewart will be entering social networking through a new site called "Marthapedia". This site, according to Adage will Martha Stewartbe "seeded with existing content from Martha Stewart Living Omnimedia, such as Martha Stewart's Homekeeping Handbook, but...

01 October, 2007

Shoutlet is a new product that was announced at the DEMOfall 2007 conference in San Diego this week. In what seems to me to be more than a little hyperbole, the company has declared it: "the world's first Web 2.0 marketing tool built for...

28 September, 2007

Lately, the sterotypical "anti-social" view of gamers is changing. First the Nintendo Wii showed that a successful game isn't always the ones with the best graphics, but the one that brings people together. Now, the introduction of Halo 3 may show that a successful game...

27 September, 2007