What if your competitor blogs about you?

Great story in the Wall Street Journal yesterday. Turns out that Anheuser-Busch was planning to release a new beer, Budweiser American Ale. Of course, they wanted to make a big announcement about their new product.


Problem is, Brew Blog, which is owned and run by rival Miller Brewing Company learned of the story first, and ran with it. The St. Louis Post Dispatch then ran with the story, as did industry trades.

I bet that someone at Anheuser-Busch was waiting to get approval for the press release from the legal department when they got scooped. 😉

Remember when PR teams thought CNN changed everything? Now we’ve got not just blogs, but competitor blogs, controlling the message. Hmm….

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