Facebook: To Like or Not To Like?

As most of us are probably aware, Facebook, along with a myriad of other changes, took away the “Become A Fan” functionality and renamed it “Like.” Of course, “Like” existed before, but it was something you could do in response to an action. Now, rather than becoming a fan of some business or celebrity, you simply “Like” them.

This became a talking point for us at a meeting last week when we began discussing the semantics of the word “Like.” When you became a fan of a page, you were then a fan that had “fanned” the page. See how that works? However, with the “Like” button, once you have liked the page, do you then become a “liker?” That seems awkward. Not to mention how desperate it sounds to go around asking people to “Please Like Us.”

That’s when we decided to turn to you, our readers, and see if anyone had any insight as to what we should call these people formerly known as fans. We’re having a bit of trouble with “Likers,” and we are hoping that, through our crowdsourced powers combined, we can come up with something a little more elegant.

Feel free to leave your suggestions in the comments section!
 



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