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Top 50 Branded Facebook Fan Pages of 2010 versus 2009

19 of the Top 50 branded Facebook Fan Pages of 2010 were not on the Top 50 list from 2009, just one indicator of how much movement we saw over the past year. And the biggest mover in our list, MTV, saw growth of 1,040%, moving from 1.1 million fans to 13.1 million fans in just 12 months. The pages that stayed on the list grew, on average, 377% in 2010. That’s impressive growth.

We also saw some major brands drop off the list in the last year, among them Pizza Hut, Kellogg’s Pop Tarts, Best Buy and Playfish.

New brands arrived as well, as 2010 saw Converse, Monster Energy, Playstation and Xbox come on the list, among others.

Top Branded Facebook Pages of 2010

Without further adieu, here are the top 50 Branded Facebook Pages of 2010. Note that you can visit any of these fan pages by clicking on their name in the table.

Current Rank (12/28/10)   Rank by Fan Count (12/29/09) Change in Rank Fans as of 12/29/09 Fans as of 12/28/10 % increase
1 Facebook 1 0 6,572,828 31,101,542 373.18%
2 YouTube 4 2 3,851,071 25,347,918 558.20%
3 Coca Cola 3 0 4,077,848 21,379,704 424.29%
4 Starbucks 2 -2 5,259,550 18,982,636 260.92%
5 Oreo 7 2 2,880,294 16,153,388 460.82%
6 Disney 6 0 3,038,122 15,503,025 410.28%
7 Skittles 5 -2 3,545,453 14,560,811 310.69%
8 Red Bull 15 7 2,139,357 14,555,661 580.38%
9 MTV 32 23 1,146,716 13,080,317 1040.68%
10 Converse All Stars new     12,150,955  
11 Victoria’s Secret 13 2 2,338,469 10,838,550 363.49%
12 Converse new     10,268,722  
13 iTunes 9 -4 2,635,610 9,719,768 268.79%
14 Live Messenger 11 -3 2,484,312 9,354,915 276.56%
15 Pringles 8 -7 2,802,303 8,639,166 208.29%
16 Monster Energy new     7,914,762  
17 Zara 18 1 1,692,296 7,674,496 353.50%
18 Victoria’s Secret Pink 19 1 1,612,431 7,652,191 374.57%
19 Dr. Pepper 44 25 941,392 7,517,036 698.50%
20 Playstation new     7,514,658  
21 Starburst 21 0 1,506,993 7,318,221 385.62%
22 Nutella new     7,150,781  
23 Ferrero Rocher 12 -11 2,413,264 7,002,242 190.16%
24 Disney Pixar 47 23 893,527 6,850,695 666.70%
25 adidas Originals 14 -11 2,221,284 6,663,658 199.99%
Current Rank (12/28/10)   Rank by Fan Count (12/29/09) Change in Rank Fans as of 12/29/09 Fans as of 12/28/10 % increase
26 McDonalds 20 -6 1,514,627 6,654,420 339.34%
27 Disneyland 36 9 1,077,030 6,650,632 517.50%
28 Reese’s 23 -5 1,443,577 6,365,407 340.95%
29 H&M 22 -7 1,453,309 5,901,253 306.06%
30 Xbox new     5,659,832  
31 Starbucks Frappuccino 25 -6 1,423,329 5,456,418 283.36%
32 Taco Bell new     5,216,580  
33 Google Chrome new     5,182,937  
34 Walt Disney World new     4,998,360  
35 Nike Football new     4,360,048  
36 Blackberry new     4,320,222  
37 Subway 28 -9 1,255,066 4,312,319 243.59%
38 Lacoste 31 -7 1,152,021 4,206,561 265.15%
39 BMW new     4,187,602  
40 Mountain Dew new     3,993,312  
41 5 Gum 48 7 869,800 3,982,916 357.91%
42 Hollister new     3,974,089  
43 National Geographic new     3,924,632  
44 Forever 21 new     3,861,508  
45 Buffalo Wild Wings 41 -4 1,025,404 3,765,505 267.22%
46 Chick-fil-a 29 -17 1,243,599 3,644,466 193.06%
47 Burberry new     3,636,234  
48 Puma 27 -21 1,293,254 3,574,725 176.41%
49 Nike new     3,548,441  
50 Target new     3,537,480  

Biggest Winners, Biggest Losers

Of those who were on both lists, the biggest gainers (in terms of ranking) were:

  1. Dr. Pepper (+25)
  2. MTV (+23)
  3. Disney Pixar (+23)
  4. Disneyland (+9)
  5. Red Bull (+7)

While many brands fell off the list, of those that stayed on, the biggest losers (in terms of ranking) were:

  1. Puma (-21)
  2. Chick-fil-a (-17)
  3. Ferrero Rocher (-11)
  4. adidas Originals (-11)
  5. Subway (-9)

Falling off the list

18 brands that were on the 2009 list didn’t make it on the 2010 list. I’ve listed them below, with their 2009 ranking in parenthesis:

  1. Big Prize Giveaways (10)
  2. Playfish (16)
  3. Apple Students (24)
  4. Kisses (26)
  5. Krispy Kreme Doughnuts (30)
  6. Slurpee (33)
  7. Kellogg’s Pop Tarts (34)
  8. Vitamin Water (35)
  9. Pizza Hut (37)
  10. Best Buy (38)
  11. Chase Community Giving (39)
  12. Dunkin Donuts (40)
  13. Breast Cancer Awareness (42)
  14. Ben & Jerry’s (43)
  15. Dippin’ Dots (45)
  16. Kohl’s (46)
  17. Duck Tape (49)
  18. Verizon (50)

Most of these pages grew in 2010, but not fast enough relative to the competion. Exceptions include Big Prize Giveaway and Chase Community Giving, which have been shedding fans, and Apple Students, which appears to have been disbanded by Apple. I had also included The NBA fan page in the first listing, but dropped it since other sports brands were not included in this particular list.

For the full methodology, please see the original post.

Anything surprise you about the data? I’m surprised that Kohl’s, which shot onto the list with a major promotion, didn’t continue to grow the page, for example. What strikes you?

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