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Using Data to Rank 2011's Top 20 Internet, Social Media and SEO blogs

For three years now, the folks at Cision have ranked the Top 100 blogs in our category by looking at specific data points. These data points are designed to reward actual site performance versus popularity or “Internet fame.”

Last year, Ignite Social Media was ranked second, only to the blog powerhouse Mashable. This year, Cision added a bunch more blogs (including folks who write about SEO). As a result, there’s a new number one, in Social Media Examiner, and Mashable has dropped to number three.

Ignite Social Media is still ranked #2 in the world.

Blog Rankings Data

So how does Cision rank the blogs? Specifically, they are ranked by:

  • Average Unique Visitors per Month (available in CisionPoint),
  • Average Page Views per Month per Unique Visitor,
  • Average Time (seconds) per Month per Unique Visitor, and
  • Average Visits per Month per Unique,

The last three data points come from Compete.com.  They evaluated blogs in Cision’s media database, to find 400+ covering social media, online marketing and search engines and then did the ranking.

Ranking the Top 20 Social Media, Internet, SEO Blogs

2011 RankBlogChange from 20102010 RankingsBlog
1Social  Media Examinerunranked1Mashable
2Ignite Social Mediano change2Ignite Social Media
3Mashable-23Problogger
4Search Engine Landunranked4ReadWriteWeb
5SEOmoz Blogunranked5MediaShift
6Local SEO Guideunranked6Danny Brown
7HubSpot Internet Marketing Blog57aimClear Blog
8Occam’s Razorunranked8Seth Godin’s Blog
9ViperChillunranked9Social Media Today
10Find and Convert6310Social Business
11SEO Book.comunranked11Ogilvy PR 360 Digital Influence Blog
12Fathom SEO Search Engine Marketing Blogunranked12HubSpot Internet Marketing Blog
13ChrisBrogan.com113Inside Facebook
14Seth Godin’s Blog-614ChrisBrogan.com
15Zac Johnsonunranked15Small Business Search Marketing
16Outspoken Mediaunranked16digiday:DAILY
17Social Media Today-1017Dealer Refresh
18Ogilvy PR 360 Digital Influence Blog-818Threeminds
19Graywolf’s SEO Blogunranked19MackCollier.com
20All Facebookunranked20Daily Blog Tips

Summary

We value this ranking for a lot of reasons:

  • First, being ranked #2 in the world in anything is exciting.
  • Second, staying at #2 when they added a lot more blogs was really gratifying.
  • This ranking isn’t based on someone’s “favorites.”  Cision is doing their best to get an empirical ranking of the blogs in our space. (In fact, Cision had the guts to show that their own blog dropped 56 places in this year’s rankings.)
  • To do well on this list, you have to attract traffic and that traffic has to stick around when they arrive, and then come back. We’re honored that people do that on our site.

That’s about it. Didn’t see a blog you expected to see? Jump over to Cision’s blog to see the full Top 100.

What surprised you about the list?

Related Posts

45 Comments
  • Yvette Pistorio
    Posted at 16:21h, 14 April

    Hey Jim, Thanks so much for your blog post! I’m honored that the #2 blog values our ranking. We just wanted to be as transparent as possible with them!

  • JasonPeck
    Posted at 14:25h, 15 April

    Congrats on getting recognized again for all the time/effort that goes into creating great content here. I’m actually surprised Mashable wasn’t #1 again, but SME has definitely been putting out some great content so not too shocked I guess.

  • JasonPeck
    Posted at 14:25h, 15 April

    Congrats on getting recognized again for all the time/effort that goes into creating great content here. I’m actually surprised Mashable wasn’t #1 again, but SME has definitely been putting out some great content so not too shocked I guess.

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    Posted at 11:30h, 02 May

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  • SocialMediaMagic
    Posted at 10:48h, 05 May

    What an honor! Congratulations!

    Great information on your blogs, I can see why you rank so high!

    J. Souza
    SocialMediaMagic.Com

  • SocialMediaMagic
    Posted at 10:48h, 05 May

    What an honor! Congratulations!

    Great information on your blogs, I can see why you rank so high!

    J. Souza
    SocialMediaMagic.Com

  • Jason Keath
    Posted at 17:16h, 10 May

    Congrats Jim. Question, why do you think your content is doing so much better than a lot of very capable blogs on this list? What do you think you are doing differently?

  • Jason Keath
    Posted at 17:16h, 10 May

    Congrats Jim. Question, why do you think your content is doing so much better than a lot of very capable blogs on this list? What do you think you are doing differently?

  • Jim Tobin
    Posted at 15:33h, 11 May

    That’s the million dollar question @jasonkeath:disqus , isn’t it? I guess I’d say that we have a large number of writers so we don’t force people to write when they have nothing to say. So a fair percentage of our posts have something to say. Sometimes, when you feel compelled to blog X times per day or per week, the content ends up being mixed.

    Truly, I’m not really sure, but that’s my guess…

  • Jim Tobin
    Posted at 15:33h, 11 May

    That’s the million dollar question @jasonkeath:disqus , isn’t it? I guess I’d say that we have a large number of writers so we don’t force people to write when they have nothing to say. So a fair percentage of our posts have something to say. Sometimes, when you feel compelled to blog X times per day or per week, the content ends up being mixed.

    Truly, I’m not really sure, but that’s my guess…

  • Jason Keath
    Posted at 15:45h, 11 May

    Or maybe it is just the NC water?

  • Jason Keath
    Posted at 15:45h, 11 May

    Or maybe it is just the NC water?

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    Posted at 07:49h, 06 June

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  • Guest
    Posted at 20:11h, 20 June

    What happened to ReadWriteWeb? It’s not even in the top 100 anymore.

  • Guest
    Posted at 20:11h, 20 June

    What happened to ReadWriteWeb? It’s not even in the top 100 anymore.

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  • Anonymous
    Posted at 05:14h, 24 August

    Hi Jim, thanks for your blog! I am honored that the two blogs on the values ​​of our ranking. We just wanted to be as transparent as possible with them!
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  • targetseo
    Posted at 05:14h, 24 August

    Hi Jim, thanks for your blog! I am honored that the two blogs on the values ​​of our ranking. We just wanted to be as transparent as possible with them!
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  • Eleazar
    Posted at 23:24h, 16 September

    Good to hear that most of the sites that I followed were rank here. I’m a great fan of SEOmoz Blog, HubSpot Internet Marketing Blog, ViperChill, SEO Book.com, ChrisBrogan.com, Seth Godin’s Blog, and Zac Johnson. Anyway, I wonder how Problogger no longer in the top 20.

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