I have been blogging since I was 16 years old. Back then I produced content that only a young adult grappling with every day life could enjoy; compelling stuff, really. Now it’s been 10 years and despite a journalism degree, a career and a blogging...

01 August, 2013

Should you include your brand or logo in the visual content you publish to Facebook?  Let’s check out the travel industry as a mini case study. Below are the most shared images on Facebook from January 1 through May 1, 2013 for Expedia, Orbitz, Hotels.com, and Priceline.com....

31 July, 2013

While many marketers are well aware that Google (and the FTC) wants influencers to disclose content that is sponsored or compensated, Google has also released blog posts and videos on the subject of advertorial content that gives additional instructions and warnings for brands conducting influencer outreach. In these resources,...

25 July, 2013

Sex has always been a great force in traditional advertising and it's no different on social. There's a reason why Victoria's Secret consistently ranks as one of the top Pages on Facebook. I personally read their posts for the engaging copy, but I hear there are...

24 July, 2013

Questions about cost frequently (and obviously) arise in our conversations with prospective clients. Social media is an evolving medium and the costs of doing business are constantly in flux as a result. And budgets are budgets. We first wrote about the cost of social media marketing...

23 July, 2013

Influencer marketing has become one of the leading focuses in today’s social marketing world. It has proven to be an effective way that brands are getting content spread and consumed by target audiences. It employs the notion that you can get a key person to...

19 July, 2013

  If your brand is doing flips about Tumblr – we’ve got some pro tips on avoiding a face plant. Post Frequently Many brands on Tumblr have joined, but don’t frequently update. We see this with hair brand Frederic Fekkai’s Tumblr, which has only been updated five times...

18 July, 2013

With Tumblr’s acquisition by Yahoo, we’ve got one question: Will brands start taking it seriously? With 300 million unique monthly visitors, brands should be flocking to the site. In April, the blogging/social network unveiled a mobile ad unit inside a user’s mobile dashboard. While this is...

17 July, 2013