It's hard to believe, but the first week of fall is almost complete. With every season change, comes new updates and tweets. Wondering how you should craft your autumnal Facebook marketing content? Take note from Reese's and be inspired. The Facebook Post To celebrate the new season,...

27 September, 2013

As the Breaking Bad series finale approaches, community managers may be planning to hitch a ride in television's favorite RV to break some bad for their brand on social media. But before you don the hazmat suit and gas mask, here are a few things...

26 September, 2013

With any big event, brands will most surely try to leverage pop culture with a clever tweet or Facebook post, and the final episode of Breaking Bad is no exception. Some brands will do it well and some rather poorly. Are you unsure if your brand should...

25 September, 2013

I had the privilege and the honor to see former Secretary of State Condoleezza Rice speak last week at Connections 2013, a digital marketing industry conference hosted by ExactTarget. Politics aside, I expected a great talk from her (because she's Condoleezza Rice), but her speech...

23 September, 2013

Here's the social media marketing news you need to know to kick your week off right. Twitter is rapidly testing new features, while Woobox continues to work on making News Feed contests easier in this week’s Social You Should Know. Twitter Releases an Experiment Every Day On...

23 September, 2013

Recently, the Cleveland Browns made a surprising personnel move, trading running back Trent Richardson to the Indianapolis Colts for future a draft pick. That said, we're not here to talk about sports (as much as I would like to). We're here to talk about how...

20 September, 2013

You have a Problem: You write persuasive, consistent, potentially viral content but you are still getting beat by link-buying spammers. You're leveraging SEO best practices and you have a robust social presence but you’re still not driving enough web traffic or enjoying the kind of...

19 September, 2013

From a towel-wearing man dispensing advice on YouTube, to a snobby mustard refusing Facebook fans, it's pretty amazing to think about all the incredible viral marketing that has come out in the past half-decade. I thought it would be fun to take a trip down...

18 September, 2013

Google announced updates to G+ this week that aim to boost content attribution, while Facebook is launching updates to its ads imagery and releasing new APIs in this week's Social You Should Know. Google+ Releases Embedded Posts and Author Attribution Google announced updates to G+ that integrate...

16 September, 2013

As more and more users are becoming fatigued with Facebook and Twitter, marketers are turning their attention to other channels, and Tumblr keeps making its way into the conversation. We've already explored how to achieve success on Tumblr, but of the brands currently using the...

12 September, 2013

Facebook announced the arrival of hashtags to its platform back in June and since then the topic has remained fairly quiet. While the success of this incorporation is still being debated and tested, some brands have jumped head first into using hashtags on Facebook posts, while...

10 September, 2013

There it is again, that little ghost popping up on your screen telling you that you have a snap. You get excited because you don’t know what it will be. Is it a snap from your girlfriend saying good morning or is it a video...

09 September, 2013