From a towel-wearing man dispensing advice on YouTube, to a snobby mustard refusing Facebook fans, it's pretty amazing to think about all the incredible viral marketing that has come out in the past half-decade. I thought it would be fun to take a trip down...

18 September, 2013

Google announced updates to G+ this week that aim to boost content attribution, while Facebook is launching updates to its ads imagery and releasing new APIs in this week's Social You Should Know. Google+ Releases Embedded Posts and Author Attribution Google announced updates to G+ that integrate...

16 September, 2013

As more and more users are becoming fatigued with Facebook and Twitter, marketers are turning their attention to other channels, and Tumblr keeps making its way into the conversation. We've already explored how to achieve success on Tumblr, but of the brands currently using the...

12 September, 2013

Facebook announced the arrival of hashtags to its platform back in June and since then the topic has remained fairly quiet. While the success of this incorporation is still being debated and tested, some brands have jumped head first into using hashtags on Facebook posts, while...

10 September, 2013

There it is again, that little ghost popping up on your screen telling you that you have a snap. You get excited because you don’t know what it will be. Is it a snap from your girlfriend saying good morning or is it a video...

09 September, 2013

Social media and sales are both based on relationships, yet these two have had a hard time coming together. Brands that aggressively sell online, in the media, and in brick-and-mortar shops have been very hesitant to "sell" in the social space. That could be, in...

06 September, 2013

*This wouldn’t be a proper blog post about legal “watchouts” if I didn’t include a disclaimer. The following post includes best practices, suggestions and my own interpretation of the laws.  I am not an attorney – just a cautious social media marketer.  Consult your brand’s...

05 September, 2013

It's not totally out of left-field to assume that the brand with the most marketing dollars to spend, or the largest Facebook fan base would achieve the highest level of social media marketing success. Well, it turns out that marketing departments don't openly disclose budgets...

29 August, 2013

Facebook just dropped a bomb on the social media marketing world this afternoon. In a completely unexpected move, the social network made all social media marketers and small business owners jump for joy by making it much easier to run promotions on Facebook. How? Read...

27 August, 2013

One of the most respected figures in SEO said that Facebook shares and Google +1s impact search rankings more than almost any other factor. An even bigger authority said “not true,” in this week's Social You Should Know. Also, a reminder that I’m hosting a free...

25 August, 2013