There are still plenty of brands that have "get more fans" as a primary goal for a social media program. If you have ever created fan-gated programs, either for tabs on Facebook or as stand-alone microsites, you probably have experienced the challenges these pose for...

21 August, 2013

  Free Webcast - August 29 at 1pm EDT Join us for a webcast led by Ignite Social Media Founder & President Jim Tobin and special guest Mark Malmstead, Senior Manager of Media, CRM, and Social Media for Dodge, as they share how one of America's iconic auto brands drives...

13 August, 2013

In a recent study of Facebook images published by five leading retail brands, we found that brand images on Facebook showing babies and children earn 191% more shares than images of adults and 238% more shares than images showing adults and children together. Furthermore, we found...

12 August, 2013

When it comes to advertising, television is king and social media is just another piece on the chess board. And while Facebook marketing budgets have continued to climb in recent years, it still represents a relatively modest amount when compared to television. However, Facebook plans...

09 August, 2013

#BlogHer13 had more than 4,000 influencers in attendance excited to learn from other influencers. The sessions were popular, but not always the most engaging aspect of the conference. In fact, most of the action seemed to be in the expo center, where companies of all types...

09 August, 2013

Community managers across the world rejoiced today, as Instagram's 4.1 update finally allowed for importing videos. (Somewhere, Vine developers are nervous.) No longer does a community manager or content creator have to hold the in-app button to record an Instagram video, as they can now import...

07 August, 2013

Facebook News Feed, EdgeRank, and its algorithm have long been a source of confusion and mystique to Facebook users and marketers alike. At a press event today, Facebook announced a new blog series titled News Feed FYI that will highlight major changes to News Feed...

06 August, 2013