Content has quickly proven to be a must-have weapon in every marketer’s arsenal. In addition to serving as a way to leverage your knowledge and develop your reputation as a thought leader, content reigns supreme for SEO. Though, this was not always the case. Google’s...

17 July, 2013

When it comes to visual content on Facebook, I see many brands take a funny approach to pop culture in an effort to get a piece of the proverbial engagement pie. For example, on Cinco de Mayo, my news feed was cluttered with silly and irreverent "Happy...

16 July, 2013

In March, Facebook eliminated its rule that prohibited brand Pages from putting any text on its cover photos. The new rule allowed brands and businesses to use up to 20% of cover photo space for text. Last week several blogs reported Facebook "quietly" eliminated this rule. Unfortunately for all the designers...

15 July, 2013

Twitter Now Allows Ad Retargeting Twitter is helping brands better target their ads by enabling them to retarget website visitors or people who match particular email addresses. They’ve done this by opening their ad platform to some third party services. Unlike Facebook, they are also helping...

13 July, 2013

Every so often a movie comes along and impacts the world and changes cinema as we know it. Citizen Kane. Jaws. Star Wars. Avatar. Sharknado. Wait, Sharknado!? Last night, Syfy premiered its latest disaster/monster movie mash up about a weather phenomenon that well, like the title says,...

12 July, 2013

“Video, video, video!” That seems to be all that’s on brands’ minds over the last few weeks after Vine grew in popularity, Instagram announced video capabilities and YouTube introduced new changes. But with the increasing use of mobile, Instagram and Vine have become key players...

12 July, 2013

Even though we aren't supposed to, we've all judged a book by it's cover.  That's why we want your help choosing the best one for Jim Tobin's latest book, Earn It. Don’t Buy It. The CMO's Guide to Social Media Marketing in a Post Facebook World. The cover...

10 July, 2013

The shift from pure personal content to monetizing social influencers for advertising purposes was a logical one. While celebrities continue to up their partnership pricing and red tape, social influencers offer an easy gateway to a target niche at a far more reasonable price point....

09 July, 2013

The much-hyped announcement made by Facebook in June that unveiled Instagram video nearly overshadowed the largest update rolled out by Vine. The new features answer many criticisms made by users and promises a more fun and easy experience. The Vine updates are a solid counter...

08 July, 2013