Facebook Cover Photo Offer

New Facebook Cover Photo Rules Create Opportunities for Brands

Sound the alarm and jump for joy, Facebook is giving brands more freedom to play with cover photos! The use of text on brand cover photos has been lifted, leaving brands with 20% to catch a fan’s eye.

Previously, limitations on what can be included in cover photos prevented brands from being able to use this huge piece of real estate as a place to market activations, events, and promotions to fans. And ever since Facebook removed the ability to set a custom default landing tab, it’s been more difficult to drive traffic and awareness.

New Uses for Facebook Cover Photos

The rules for cover photos aren’t entirely clear. However, Facebook Page Terms now allow the following, as long as the photo is less than 20% text:

Contact Information

Facebook Cover Photo Contact Info

Purchase Information or Special Offers

Facebook Cover Photo Offer

Calls to Action

Facebook Cover Photo CTA

Facebook Cover Photo QR Code

But Wait… There’s More!

The benefit of more freedom with cover photos is magnified as Facebook has also released a new “Page Like” ad unit that includes the brand’s cover photo. This presents a huge opportunity to carry a brand message from the Facebook page to the news feed with consistency around a marketing or promotional message.

Facebook Cover Photo Ad Unit

As Facebook continues to evolve into a more visual platform, it is important for brands to continue to evolve the way they craft messages to ensure that they are relevant and top of mind for fans and consumers. These allowances for cover photos are a definite opportunity for brands to provide stronger messaging on the platform while playing in the photo-heavy sandbox Facebook has created.

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5 Comments
  • Rashmi Dugar
    Posted at 20:01h, 29 March

    Great article! I definitely agree that as Facebook moves towards becoming a visual-oriented platform, it gives businesses greater opportunities to advertise themselves in new ways. With the new cover photo rules, businesses will be able to market themselves more obviously, allowing Facebook users to quickly make connections between a business and its Facebook page. The large size of a cover photo will quickly draw attention from users, giving them easy access to basic and necessary information or a catchy slogan that they can remember the company by. As social media continues to shape the marketing strategies that businesses utilize, cover photos become an increasingly useful tool of brand representation.

  • Stephanie Bekerman
    Posted at 16:27h, 01 April

    The changes made to the cover photo feature are going to be great for businesses. Having a discount or promotion as the first thing a viewer sees on a company’s Facebook page will intrigue viewers to keep looking around and gain interest. I agree with Rashmi Dugar’s comment saying that cover photos are going to prove to be an increasingly useful tool for companies to use in their social media marketing strategies. Also, now, when someone “Likes” a page on Facebook, when it comes up in their friends’ news feeds, it shows the page’s cover photo. If there is a promotion or discount in the photo, this will attract more and more people to visit the company’s page.

    Stephanie Bekerman

    Student

    Tulane University

  • Social Media News and Updates from the past Fortnight Social-i Social Media Training Bath, Consultancy, Social Media Maintenance and Design
    Posted at 13:21h, 05 April

    […] and perhaps more importantly the new rules for the Cover Photo on your Facebook page? A jubilant Nicole Wyche over at Ignite Social Media talks us through the changes which means we can now use the Cover Photo for contact details, […]

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    Posted at 01:21h, 09 April

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