Back in December, you may have heard some discussion surrounding Twitter’s new advertising product: Tailored Audiences. Late last week, Twitter took retargeting ads a step further with the introduction of a new website tag. Advertisers who have already created a snippet of code for Twitter’s conversation...

16 June, 2014

Content is King, but That’s Not Enough Marketers are very focused on their next Facebook update, or tweet, or Instagram. And they should be. But that’s not the entirety of social media marketing. In this article, I’ve outlined that the “Royal Flush” of social media marketing...

14 June, 2014

To reinforce themselves as the kings of real time and event content, Twitter opened up functionality today that allows users to cheer on their country in the 2014 World Cup. Users are prompted to engage from their Twitter timeline and then launched into a new...

12 June, 2014

I'm a bit concerned that many brand social media marketers have come to equate their social media strategy with the content they put on their branded channels, such as their Facebook Page, Twitter account or Instagram account. There's nothing wrong with that content, but social media...

12 June, 2014

2014 Internet trends will get you thinking, plus a major opportunity for (some) brands on Pinterest, in this week’s Social You Should Know Only 27% of Pinterest Users Follow Any Brands New research from our friends at Ahalogy found that just 27% of active Pinterest users report...

07 June, 2014

Look, as community managers, we try really hard to fix all your problems. We're the therapists of the internet, and we're here to fix all the brand woes we can. With that being said, dear friends of the internet, we can't fix everything. Here are a...

04 June, 2014

Krista E. Summitt is the Chief Storyteller for the Lenovo Developer Program. She blogs about brand and content marketing at Brain Currency Der’·vish -- A member of a Muslim (specifically Sufi) religious order who has taken vows of poverty and austerity. Dervishes first appeared in the 12th...

02 June, 2014

Yahoo Jumps on Video In an effort to compete against YouTube, Yahoo plans to premiere a rival video service later this summer. With YouTube’s 1 billion unique monthly visitors and thousands of advertisers, how can revenue-stagnant Yahoo differentiate its newest video initiative? While many features of...

31 May, 2014

#HashtagHotel Trends 8 Times, for Locked Account Imagine a brand making its account private (so only followers can see their tweets) and then hosting a 24-hour, round the clock Twitter party, exclusively for followers. That’s exactly what we did for our Club Carlson client and the...

24 May, 2014

Many marketers have begun to realize that increasing the size of social communities doesn't always translate to increased positive brand perception, engagement, or revenue. As a result, our focus for some time has been to develop quality content and programs that drive engagement and help develop true...

19 May, 2014