Successful social media marketing is a simple 3-ingredient recipe: great content, real-time engagement evaluation and even greater content combine to deliver ongoing audience growth and ROI. As many marketers can tell you, all content is not created equal and to get anyone to engage, paid...

13 October, 2014

Facebook Announced Local Awareness Ads While Facebook is positioning its new Local Awareness Ads (launching in the US sometime in the next 3-4 weeks) as an opportunity for local businesses, this new ad format would allow any brand to reach their target via mobile Facebook ads when a...

11 October, 2014

  'Tis the planning season, which means marketers are solidifying their holiday campaigns for the most important retail season of the year. Here are four important data points to consider when planning your social media holiday campaign for 2014. What type of deal or incentive does your target audience...

07 October, 2014

“Ello, Is It Me You’re Looking For?” With apologies to Lionel Richie, the new social network Ello suddenly got a lot of buzz in the last two weeks. Their hook? They will never run ads or sell user data. As I explain to eCommerce Times in...

04 October, 2014

Since we opened our doors in 2007, Ignite Social Media has developed hundreds of social strategies and marketing plans for a variety of household name brands.  As we enter into the time period where many brands begin looking to shape their 2015 plans, I wanted to...

02 October, 2014

#FacebookProbz Facebook’s problem with teens is the same problem every parent of a teenager will eventually face. At some point, their kids will stop thinking they are cool. Facebook Works to Help Marketers Teens may have less interest, but that doesn't mean Facebook is not a viable place for marketers....

27 September, 2014

Happy 3rd Birthday to our favorite yellow-and-white ghost friend! Time flies, but thanks to Ghost Chillah (the Snapchat ghost’s official name), time has become even more fleeting, and moments exist only as long as the small square in the right-hand corner is still lit up...

26 September, 2014

In my 2013 book, "Earn It. Don't Buy It: The CMO's Guide to Social Media Marketing in a Post Facebook World," I argued that Facebook had a significant teen problem. We said it again and again. Soon groups I respect like Forrester and Edison Research were...

24 September, 2014

Facebook officially announced another algorithm change --- one that might finally be good news for brands. (Our fingers are crossed!) What Algorithm Changes Did Facebook Make? Facebook appears to be responding to criticism that the newsfeed has been tightened and slowed so significantly that content is becoming...

19 September, 2014

For the best conversions, your YouTube marketing should ideally be a mix of paid and organic content. Organic content can range from a how-to guide, to a sneak peek inside your workplace, to product reviews, or even a music video plugging your product. The style...

17 September, 2014