Most businesses and startups make the mistake of focusing on marketing last. They put in on the backburner until they can no longer avoid it and realize they do need to invest in marketing. What’s the point of having a company if no one has...

25 June, 2015

Back in 2010, Social Media Group in Canada created a template for companies to use when they were looking to find a social media agency. (I'm not going to link to it because I don't want you to use it.) It was certainly well-intentioned, but...

22 June, 2015

Remember Ello? It’s ba-aack – or at least it claims to be. If you don’t remember this blip of a social network that became the social network of the moment, for literally just a moment, don’t worry, you didn’t miss much. The app launched with some...

21 June, 2015

Within the past year we've witnessed Facebook actively trying to steal shares of video videos from YouTube, and for the most part it appears to be working. Could it be that YouTube is losing its appeal for users? Could it be from the algorithm changes Facebook has made within...

18 June, 2015

Community Managers and customer care representatives everywhere are rejoicing at Twitter’s latest announcement regarding character limit. Beginning in July 2015, the 140-character limit for Direct Messages will be put the death (R.I.P.). It’s rumored that there will be a new 10,000 character limit put in...

17 June, 2015

People are emerging from hibernation as the days get longer and swimsuit season comes into full swing. Guys and gals swap sweatpants for shorts and choose the 5 p.m. Bodypump class over the a Happy Hour Margarita, all in prep for string bikini’s, washboard abs and selfies...

17 June, 2015

A recent Q1 social network profile of Snapchat by GlobalWebIndex took a look at active Snapchat users and revealed new data that can help marketer's understand the platform and its users better. Below, I've summarized the 4 main statistics marketers need to take into consideration when deciding...

16 June, 2015

Tweets Integrated Into Google Results Offer Marketing Potential? A few weeks ago, Google started pulling in tweets for certain search terms, particularly those using a hashtag. In this interesting review of how it’s playing out, Lisa Braziel looks at how and when tweets appear, as well as...

14 June, 2015

In late May, Twitter and Google solidified a partnership to begin embedding tweets in Google search results.  Now that we're starting to see what this integration looks like in the wild, let's dive into this a little further and reveal what this means for brands moving...

11 June, 2015

Employees with Diverse Twitter Networks are More Innovative A compilation of studies published by MIT Sloan School of Management suggests that employees with diverse Twitter networks generate better ideas. The study found that ideas submitted by Twitter users with diverse followers rated higher than those of users...

07 June, 2015

On the trend of many new social ad formats launching, Pinterest and Instagram are stepping up their game to support e-commerce. This is a really smart move by both channels as Marketing Managers are looking for more ways to tie social media directly to sales....

04 June, 2015

Google Begins Rolling Out Google Photos App Remember when Google+ announced it was breaking apart into Photos and Streams? This week’s Google I/O conference unleashed a host of Google updates and shed light on the direction Google Photos will be taking. Overall, Google is enticing users...

31 May, 2015