The results are in, and nearly all marketers agree that some sort of social media is needed for a successful overarching marketing strategy. But what defines a good social media strategy and how is it best used to reach business objectives? [br] As marketers, we are often asked to take...

15 December, 2015

Although it may not have made our list of bold predictions for 2016, we have always emphasized that brands need to start seriously investing in social consumer care, and all signs continue to support our findings. This week, Facebook announced more features to enable communications...

14 December, 2015

As a Community Manager, you are on the front lines of your client's online presence each and every day. You keep your phone with you at all times and are ready for a trending topic, a customer service issue, or tweet inspiration to strike at...

10 December, 2015

Around this time each year, marketers jump at the chance to write, tweet, and speak to lists that wrap-up up the year with "Top 10 Marketing Campaigns of 2015" or "5 Marketing Trends to Consider in 2016". We couple these lists with lengthy explanations of each item...

09 December, 2015

­ This past November, I spent two days attending the Internet Summit in downtown Raleigh, NC. This is every digital guru’s mecca. On average, I drank a cup of coffee for every tweet I live-tweeted and learned an immense amount in my highly-caffeinated state. 1. Content, content, content Everyone is...

08 December, 2015

While the sales are what originally drove interest toward the day after Thanksgiving, the social conversation is now what keeps us involved. Black Friday, Cyber Monday, and Giving Tuesday, while having a varying end goal, all have one thing in common – spending money. But...

08 December, 2015

The average consumer has been bombarded with branded content on social media for quite some time now. That’s not news to anyone. In a heavily saturated digital world, getting a piece of the pie is becoming increasingly tough, but what’s also increasing is the value...

07 December, 2015

Facebook moves to improve Custom Audiences while Snapchat continues to evolve heading into 2016. All in this week’s Social You Should Know. Facebook Adds Matching Options to Custom Audiences Until recently, marketers had limited options when creating Custom Audiences on Facebook. However, this past week Facebook announced...

07 December, 2015

Since their introduction to Facebook Ads Manager last year, Facebook Carousel Ads have revolutionized the way B2B advertisers approach advertising on Facebook. Before, marketers were confined to a single image, forced to choose just one image of their product and hope it catches the eye. Though...

04 December, 2015

Integrating your marketing efforts across verticals can provide efficiencies and a more complete profile on your consumers. The topic of social media and customer-relationship management, CRM, integration has been a hot topic over the last year or so. Social channels have made it easy to...

02 December, 2015

Back in August of 2007, Chris Messina tweeted: Twitter founder Evan Williams didn’t think users would be so into Mr. Messina’s “pound” suggestion to create groups, thinking it was too technical for the social network. But it turns out, he was wrong. Very wrong, really. The...

01 December, 2015