It’s that time of year again, folks. Every digital or social media marketer you know is issuing proclamations or social network predictions about what’s in store in 2016. Don’t worry, it’s not the year of mobile again! Jokes aside, it’s true that the social landscape...

18 November, 2015

If you have anything to do with your brand’s social media marketing, chances are you’ve heard these buzzwords a time or two…or twelve. Below I break down some of the most common social media buzzwords and what they mean. 1. Organic: A non-paid piece of content....

18 November, 2015

The days are long gone in which employees might complain about their job to those closest to them. Now, in addition to privately complaining to their families and friends, your employees can broadcast their dismay from the rooftops of every social media channel. The landscape...

17 November, 2015

We were the first to report on Facebook’s massive decline in organic reach a couple of years ago. At that point, reach stood at about 3% of fans and the outlook was bleak.  We’d just discovered a 44% decline in overall reach and were a far...

17 November, 2015

Anyone familiar with social media community management knows that a good portion of the job involves customer service care. Some days, it feels like the questions and complaints never end and the work community managers usually enjoy can unfortunately become monotonous and stale.  Giving the...

16 November, 2015

Social networks aren’t just letting photos sit on their pages, as both Facebook and Pinterest announced interesting new photo technology, in this week’s Social You Should Know. Facebook’s New “Photo Magic” and Pinterest’s New Photo Search It’s not enough for Facebook to offer to tag our friends...

16 November, 2015

My curiosity peaked when I saw recent reports of Facebook being abnormally friendly by greeting users, wishing them a good afternoon, and thanking them for being on Facebook. Honestly, I thought to myself, this could be nothing. It could just be Facebook just trying to...

12 November, 2015

From December 2004 until the end of 2011, Google's monthly US desktop searches hockey-sticked steadily up and to the right. A multi-billion industry around search engine optimization was born to ensure that brand's could be discovered in a search environment. In the four years since then,...

11 November, 2015

[br] Are you beginning to plan or allocate budget for your social media marketing efforts in 2016?  Are you hoping to get a head start on your 2016 strategy, but want to make sure you are aware of the latest trends for the next year? If so,...

11 November, 2015

Facebook continues to lose relevancy as Twitter tries to lure new users. Plus, data that suggests ad-like content doesn’t belong in social. Facebook Loses Relevancy as Network Shifts Focus to Acquired Properties Global Web Index released their Q3 report this week and the most notable finding was...

09 November, 2015

Ready or not, it’s holiday time. As a brand, it’s important to understand what your consumers' path to purchase looks like as they gear up for the holidays. Some key questions one might consider are items like; how consumers are deciding on gifts, where they actually purchase these gifts,...

05 November, 2015