Remember getting your first bicycle or hearing your favorite song for the first time? These specific moments were so significant to you at that moment that they echo on throughout your life, with ripples of meaning and importance in their wake. This phenomenon is called...

13 April, 2016

Engagement is not dead. I repeat, engagement is not dead. Despite what you may hear from media buying agencies or even your Facebook rep, there’s still value for brands in garnering Likes (or Reactions), Comments, and Shares. While there is no concrete way to show the...

13 April, 2016

Building on last year's F8 announcement of "Businesses on Messenger", Facebook will probably be announcing the next phase of the project by releasing its chat bot development framework during this week's F8 conference. Facebook will be releasing new SDKs and APIs to enable developers to...

12 April, 2016

Are you a content creator and frequently challenged by Facebook's 20% rule for promoted content (or ads as Facebook calls them)? Images in your ads can include text that meets our general Advertising Guidelines, but may not include more than 20% text in the image to...

12 April, 2016

Although the school year doesn’t typically start until September, most back-to-school purchases are made months before. Most U.S. parents are making the majority of their back-to-school purchases in July and August, so brands need to make sure to have their paid media strategy on lockdown...

11 April, 2016

Twitter plunked down $10m to broadcast Thursday Night Football games to the world, while Facebook doubled down on Facebook Live in the continuing battle between those two networks. Facebook Enhances Live with Major New Features Today, Facebook introduced the ability to go ‘Live’ with certain groups, more...

11 April, 2016

Mobile marketing made its presence felt in 2014, where it became the “next big thing.” Those who had thought it was nothing more than a fad couldn’t have been more wrong. A similar trend can be seen with Video Marketing as it follows the same...

08 April, 2016

They’re out there and you’ve probably encountered them before—trolls. Not the cute pencil topper accessories that you had as a kid. I’m talking about social media trolls. A social media troll is someone who deliberately posts negative comments to provoke others. Whether factual or not, their...

08 April, 2016

As an application with more than 100 million daily active users, revamping your chat platform is a pretty big deal. Luckily, users are loving what Snapchat is referring to as Chat 2.0 as it gives a much wider range of ways to communicate with other...

06 April, 2016

On April 12th Group High will be hosting The Outreach Marketing Virtual Summit. This one-time event will allow you to partake in a virtual conference environment where you can network with others during the event and ask all of your questions about influencer marketing and...

05 April, 2016