Mobile marketing made its presence felt in 2014, where it became the “next big thing.” Those who had thought it was nothing more than a fad couldn’t have been more wrong. A similar trend can be seen with Video Marketing as it follows the same...

08 April, 2016

They’re out there and you’ve probably encountered them before—trolls. Not the cute pencil topper accessories that you had as a kid. I’m talking about social media trolls. A social media troll is someone who deliberately posts negative comments to provoke others. Whether factual or not, their...

08 April, 2016

As an application with more than 100 million daily active users, revamping your chat platform is a pretty big deal. Luckily, users are loving what Snapchat is referring to as Chat 2.0 as it gives a much wider range of ways to communicate with other...

06 April, 2016

On April 12th Group High will be hosting The Outreach Marketing Virtual Summit. This one-time event will allow you to partake in a virtual conference environment where you can network with others during the event and ask all of your questions about influencer marketing and...

05 April, 2016

When I try to explain my job to people outside of the industry, the most common reaction I get is something along the lines of “So you do Facebook…and numbers?” As a social media analyst, I do spend a great deal of time in Facebook,...

31 March, 2016

[caption id="attachment_36408" align="aligncenter" width="1024"] Marc Sternberg of Brand Innovators introduces Mark Cuban at a recent BI event.[/caption] If you don't know about Brand Innovators, you probably don't work in marketing for a good sized brand. At first blush, the organization seems similar to many in the...

30 March, 2016

Snapchat Geofilters, the location-based graphic you place over your photo, is taking the social media world by storm. Thousands of geofilters have been created for specific locations and events all over the world, and are used by millions of Snapchat users on a daily basis. Snapchat...

30 March, 2016

When I try to explain my job, especially to someone outside of social media, I usually get the question: “So, you are on Facebook all day?” While that is true, there are many other aspects to what I do all day. My role isn’t as...

29 March, 2016