Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions. Could this work for my brand?...

23 May, 2016

Months after rolling out ad products on Instagram and a couple weeks after confirming that business profiles were on the way, it seems like the platform is finally ready to offer some analytics. Plus, Google is back in the social game (for the 863rd time)...

23 May, 2016

“The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to catch fire. But as of January 2016, a whopping 61% of all Fortune 500 CEOs had no social media presence whatsoever....

18 May, 2016

Everyone loves to go on vacation but who wants to actually spend time planning one? Don’t you wish you could just snap your fingers and be in a tropical destination where all of your worries just melt away? Well since that isn’t possible yet the...

18 May, 2016

At Ignite Social Media, everyone is an expert in social media marketing. We eat, breathe, and live social media. But what may surprise you is how the various individuals at Ignite utilize social media in their everyday lives. Someone working on the analytics team could...

17 May, 2016

Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach...

16 May, 2016

At any given moment in our daily lives, we’re confronted by social media usage. “Tweet this, like that, share our post” is all over communications from brands and beyond. And obviously, at Ignite Social Media, we usually focus on the business aspects of it all....

13 May, 2016

If you're reading this, I would assume it's because you're also tired of hearing the word "Millennials." I'll give on the fact that they are now the largest living population and therefore own a large chunk of purchasing power. They're also the most active on social...

12 May, 2016

Ever since Snapchat Lenses rolled out last September, the selfies seem to be endless. Snapchat has been skyrocketing towards success, but lenses now provide a different type of entertainment that appeals to the networks audience of over 100 million daily active users. This newer feature not...

11 May, 2016

As marketers, we are well versed in the traditional purchase funnel. However, over the years, the consumer decision making process has shifted to be more of a circular journey, as illustrated by the McKinsey Loop. As social media has become more mainstream and started being...

11 May, 2016