When I try to explain my job to people outside of the industry, the most common reaction I get is something along the lines of “So you do Facebook…and numbers?” As a social media analyst, I do spend a great deal of time in Facebook,...

31 March, 2016

[caption id="attachment_36408" align="aligncenter" width="1024"] Marc Sternberg of Brand Innovators introduces Mark Cuban at a recent BI event.[/caption] If you don't know about Brand Innovators, you probably don't work in marketing for a good sized brand. At first blush, the organization seems similar to many in the...

30 March, 2016

Snapchat Geofilters, the location-based graphic you place over your photo, is taking the social media world by storm. Thousands of geofilters have been created for specific locations and events all over the world, and are used by millions of Snapchat users on a daily basis. Snapchat...

30 March, 2016

When I try to explain my job, especially to someone outside of social media, I usually get the question: “So, you are on Facebook all day?” While that is true, there are many other aspects to what I do all day. My role isn’t as...

29 March, 2016

There are so many people these days that aspire to become a full-time, work-from-home influencer. They see other influencers writing sponsored blog posts, snagging products for free, and getting access to exclusive events, and they want in on the action. But what they don’t realize...

28 March, 2016

Pinterest begins testing new ads, Snapchat implements an interesting marketing tactic and Twitter finds a reason to celebrate, all in this week’s social you should know. Birthday Celebrations Two renowned social companies are celebrating some important anniversaries. On Monday, Twitter celebrated 10 years in the social universe...

28 March, 2016

Welcome to Ignite! It’s no surprise, but we might be a little bit biased when we say we work in one of the best companies in the world! Known as the original social media agency, we truly take into consideration an array of different goals we...

25 March, 2016

According to eMarketer, social network ad spending is increasing at a rapid rate. This year alone, over $13 billion will be dedicated to promoting ads in the social space. Do you ever log onto Facebook and wonder how the magical internet fairies know about your 6...

24 March, 2016

By now you’ve probably seen something like this in any one of your social feeds — a popular form of content that is part video/part still image. The creator’s hope is that when you see this, your senses are fooled - which makes you wonder...

23 March, 2016