Social media monitoring has been around since social media marketing came into existence. Monitoring is great for customer service, measuring share of voice, brand and competitor research, product feedback, etc. As such, it has become a necessity for any brand or agency working in the...

18 December, 2015

As the New Year draws nearer, your Feeds are likely blowing up with 2016 social media trends. However, brands need to be careful not to jump on the bandwagon, or try to implement too many initiatives at once. The key is to stay true to your...

17 December, 2015

Although the weather has made it feel more like spring this past week, the reality is 2016 will be here any day. This means that the time has come to once again reflect on our lives and create the infamous New Year’s resolution. Okay, resolutions are not...

16 December, 2015

It’s hard to believe we are wrapping up another year, but before we get too far into planning for 2016, let’s take a look back at what we learned in 2015. There were many insights gained this past year, but we'll focus on the following...

15 December, 2015

The results are in, and nearly all marketers agree that some sort of social media is needed for a successful overarching marketing strategy. But what defines a good social media strategy and how is it best used to reach business objectives? [br] As marketers, we are often asked to take...

15 December, 2015

Although it may not have made our list of bold predictions for 2016, we have always emphasized that brands need to start seriously investing in social consumer care, and all signs continue to support our findings. This week, Facebook announced more features to enable communications...

14 December, 2015

As a Community Manager, you are on the front lines of your client's online presence each and every day. You keep your phone with you at all times and are ready for a trending topic, a customer service issue, or tweet inspiration to strike at...

10 December, 2015

Around this time each year, marketers jump at the chance to write, tweet, and speak to lists that wrap-up up the year with "Top 10 Marketing Campaigns of 2015" or "5 Marketing Trends to Consider in 2016". We couple these lists with lengthy explanations of each item...

09 December, 2015

­ This past November, I spent two days attending the Internet Summit in downtown Raleigh, NC. This is every digital guru’s mecca. On average, I drank a cup of coffee for every tweet I live-tweeted and learned an immense amount in my highly-caffeinated state. 1. Content, content, content Everyone is...

08 December, 2015

While the sales are what originally drove interest toward the day after Thanksgiving, the social conversation is now what keeps us involved. Black Friday, Cyber Monday, and Giving Tuesday, while having a varying end goal, all have one thing in common – spending money. But...

08 December, 2015

The average consumer has been bombarded with branded content on social media for quite some time now. That’s not news to anyone. In a heavily saturated digital world, getting a piece of the pie is becoming increasingly tough, but what’s also increasing is the value...

07 December, 2015