There's an allegory attributed to the Cherokee about two wolves doing battle inside people for control of their soul. One wolf represents evil and one wolf represents good. Which wins, the story asks? The one you feed. While my daughters giggled uncontrollably when I told them this...

27 January, 2016

2016 is undoubtedly going to give rise to a handful of new and seemingly viable social channels. As that happens, it’s normal to ask yourself: “Which social channels should my brand be on?” Actually, it’s not just normal, it’s necessary. We’re of the school of thought...

25 January, 2016

It’s 2016, which means we’re now officially closer to 2020 than we are to 2010. The future is all around us, but we at Ignite Social Media are obviously most interested in how that future is going to shape our most cherished environment: Social! Few...

22 January, 2016

Back in October, I wrote that brands should start adjusting their Instagram strategy because of declines in organic growth and engagement on the channel. Now that we have kicked off a new year, I thought it would be a good time to re-evaluate ‘The State...

21 January, 2016

There’s no denying that social ad spending is on the rise. In fact, according to eMarketer, 2016 is expected to generate $13.43 billion in social ad dollars, with social networks set to account for 20 percent of U.S. digital ad spending. Social giants like Facebook and...

21 January, 2016

What were you doing over the holidays? Although many trimmed the tree and got into the holiday spirit, millions of people decided to immerse themselves in Netflix’s most recent binge-worthy phenomenon – the 10-part documentary series Making a Murderer. The show follows the controversial case...

20 January, 2016

This week we see more announcements further confirming the intense competition of social networks to gain video views from users. Snapchat releases staggering video stats to put the pressure on Facebook, Periscope videos can now autoplay in Twitter, and rumors from CES indicate that Twitter...

18 January, 2016

Is your brand Facebook obsessed? It's hard to avoid the behemoth social network. Many brands make it their top priority for all of the right reasons. Particularly brands with limited resources who aren't quite sure they are able to spread them across managing multiple channels. However, there is...

13 January, 2016

It’s a new year, well it’s been a new year for a couple weeks, but since we’re still in January let’s talk about how you can look at utilizing influencers in 2016. We previously spoke about how brands should consider working with influencers, so now...

12 January, 2016