Meerkat makes an exit from livestreaming, Snapchat continues to endure growing pains and Facebook introduces point-of-sale data. That and more in this week's Social You Should Know.   Meerkat Makes Exit from Livestreaming Twitter and Facebook proved to be too fierce a rival for Meerkat, one of the first...

14 March, 2016

What exactly is an influencer anyway? An influencer has a ‘loud’ voice, substantial reach, and a significant network, including followers, readers, or viewers. He or she has the ability to sway opinions of a specific audience by association. Working with influencers is an essential part of growing...

11 March, 2016

The most common reaction I get when I tell people what I do for a living is usually a long, blank stare, followed by “Soooo…you take pictures, then?” For those not in the industry, content producer seems like a made-up title, a hip way of...

10 March, 2016

We are well into the year now and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind. Invest in Instagram Open to all advertisers as...

09 March, 2016

Hunting for the perfect content creators for your social media strategy isn’t always an easy feat. When your client’s needs venture far from the realm of family, food, or beauty, it’s time to get especially creative in your search. In the world of content creators,...

09 March, 2016

“Oh, you’re a community manager? Must be nice to hang out on Twitter all day.” “Really, social media is a job now? What a time to be alive.” When I tell people I’m a Community Manager, those are probably the two most common responses. I get it,...

08 March, 2016

As one of the token “Pinterest Experts” in the office, #pinning is a way of life. Or, it’s a way of my life. But let’s be real, it’s flat-out addicting. My personal boards range from traveling inspiration to workspace inspiration to words of inspiration. Basically,...

07 March, 2016

Facebook is now allowing Canvas ads, which are sort of like Instant Articles for ads. Instagram has already passed Twitter for the number of active advertisers and Google may be helping businesses with their “permanently closed” problem, in this week’s Social You Should Know. Facebook Canvas...

07 March, 2016

After many months of anticipation and intentionally vague clues, the Ignite Social Media Mystery Trip 2016 destination was revealed on Saturday, Feb. 27, to the NC and MI offices (at 4:30am in our respective cities’ airports, mind you). With overstuffed suitcases by our side and...

04 March, 2016

Each morning we wake up and prepare for the day ahead of us. For some people in the working world, the day ahead is full of monotonous processes to get them from point A to point B, which occurs the same way, every single day....

03 March, 2016

Ignite Social Media is a unique company, not only because we were the first social media marketing agency, but also because of our company culture. We have Community Managers, Content Producers, Strategists, Analysts, Influencer Specialists and more, all with different personalities that combine to bring...

01 March, 2016

The many paths to achieving strong social media game are unique for every client. When we’re onboarding new clients, one of the most important questions we ask them is how they are structured and what their approval process is. This gives us valuable insight into...

29 February, 2016