The PRSA 2015 International Conference in Atlanta kicks off this Sunday November 8-10. Traditionally known as one of the top conferences for expanding your professional network, this upcoming event is guaranteed to bring your career to new levels through developmental workshops and more. In fact, Jim Tobin, President of...

03 November, 2015

With 2016 rapidly approaching, many brands have already started looking ahead and planning for next year. But before you get too far down that path, have you reached your social media goals for 2015? If not, there is still time. This post provides suggestions on...

02 November, 2015

Live streaming isn’t anything new. So when live-streaming mobile applications like Meerkat and Periscope came out, they weren’t reinventing the wheel. But they did give them a big push to get them rolling. Meerkat unfortunately, is kind of moot at this point. Periscope, Twitter’s own live...

30 October, 2015

When brands are faced with a "soft crisis," the kind that doesn't involve a product or anyone getting hurt, but rather general negative brand sentiment, they're often left wondering how to handle audience dislike effectively.On Sunday evening, after a weekend of wrangling my 6 year...

27 October, 2015

‘Tis the season for brands to recycle holiday content just like recycling Thanksgiving leftovers.  But wait, we can help you think outside the Tupperware container. Step 1: Don’t be #basic. Who is already over all the pumpkin-talk? We get it – ladies love pumpkin flavors. But, it...

26 October, 2015

As social media sites like Pinterest and Twitter begin to make product purchases as easy as a few clicks, brands are beginning to recognize the e-commerce potential of their social media activity and capitalize on it. Since 2013, sales from social media commerce for the...

23 October, 2015

Earlier this month, following rumors of a “dislike” button, Facebook announced a pilot called Reactions. Currently only available in Spain and Ireland, Reactions is a way to qualify likes on a post with more specific emotions. At this early stage, you might not know how...

22 October, 2015

Pinterest takes silver in terms of social media referral traffic, second only to Facebook. That traffic becomes integral to retailers and other brands during the Holiday Season. Here are five tips for how to ready and optimize your brand's Pinterest presence for the upcoming retail season. 1. Use...

21 October, 2015