Social networks aren’t just letting photos sit on their pages, as both Facebook and Pinterest announced interesting new photo technology, in this week’s Social You Should Know. Facebook’s New “Photo Magic” and Pinterest’s New Photo Search It’s not enough for Facebook to offer to tag our friends...

16 November, 2015

My curiosity peaked when I saw recent reports of Facebook being abnormally friendly by greeting users, wishing them a good afternoon, and thanking them for being on Facebook. Honestly, I thought to myself, this could be nothing. It could just be Facebook just trying to...

12 November, 2015

From December 2004 until the end of 2011, Google's monthly US desktop searches hockey-sticked steadily up and to the right. A multi-billion industry around search engine optimization was born to ensure that brand's could be discovered in a search environment. In the four years since then,...

11 November, 2015

[br] Are you beginning to plan or allocate budget for your social media marketing efforts in 2016?  Are you hoping to get a head start on your 2016 strategy, but want to make sure you are aware of the latest trends for the next year? If so,...

11 November, 2015

Facebook continues to lose relevancy as Twitter tries to lure new users. Plus, data that suggests ad-like content doesn’t belong in social. Facebook Loses Relevancy as Network Shifts Focus to Acquired Properties Global Web Index released their Q3 report this week and the most notable finding was...

09 November, 2015

Ready or not, it’s holiday time. As a brand, it’s important to understand what your consumers' path to purchase looks like as they gear up for the holidays. Some key questions one might consider are items like; how consumers are deciding on gifts, where they actually purchase these gifts,...

05 November, 2015

The PRSA 2015 International Conference in Atlanta kicks off this Sunday November 8-10. Traditionally known as one of the top conferences for expanding your professional network, this upcoming event is guaranteed to bring your career to new levels through developmental workshops and more. In fact, Jim Tobin, President of...

03 November, 2015

With 2016 rapidly approaching, many brands have already started looking ahead and planning for next year. But before you get too far down that path, have you reached your social media goals for 2015? If not, there is still time. This post provides suggestions on...

02 November, 2015

Live streaming isn’t anything new. So when live-streaming mobile applications like Meerkat and Periscope came out, they weren’t reinventing the wheel. But they did give them a big push to get them rolling. Meerkat unfortunately, is kind of moot at this point. Periscope, Twitter’s own live...

30 October, 2015