As we are half-way through the year, many marketers are starting the exercise of looking ahead to 2016 and beginning to think about what their social budgets should be.  Since we frequently consult with brands on social media planning (including the budgeting exercise) we wanted to share some tips on how to set your...

13 July, 2015

Let’s face it, writing for social can be hard. Sometimes, you’re in a rut, trying to think up the wittiest Twitter response for brand A then jumping into business-oriented long-form content for the totally opposite brand Z. Sure, inspiration can be found on Mashable and...

09 July, 2015

Recently I was asked the question "What's the next big thing in social?".  Immediately I had a flood of possibilities come to mind, followed quickly by the inherent fear "have I missed anything major?". As I nixxed trends that are nearing maturity and immature trends on the horizon, I started...

09 July, 2015

In 2011, when Snapchat showed the first signs of potential and I signed up, the only point I saw in the network was the silly faces I could send to my cousins while we waited patiently for a wedding shower to end. Since then, I've seen the networks...

08 July, 2015

In early June, Facebook announced the latest algorithm change: it will now not just factor in Likes, Comments, or Shares - it will also account for the amount of time a user spends with the content.  The argument, "We learned that in many cases, just...

07 July, 2015

Following the move of Facebook, Pinterest, and Instagram in introducing new functionality and eCommerce ad units, Twitter’s most recent announcement reveals two new features: Product Pages and Collections. Keep in mind that while many articles have lumped these features together, the two are very different and...

06 July, 2015

Ever since Meerkat and Periscope launched in March, they have been going round for round trying to become the leader in social livestreaming. Meerkat took the early advantage being the first mover and capitalizing on the buzz at SXSW. But, thanks to its relationship with Twitter,...

06 July, 2015

Facebook’s New Ad Formats When Facebook announced "Instant Articles" in May, the concept included Facebook hosting publisher’s content so they could provide a richer experience for the reader. At Cannes this week, Facebook indicated that they would use a similar mentality in new ad units they...

28 June, 2015

As billions of people celebrated The Supreme Court’s marriage ruling this morning, every social channel was ablaze with rainbow accouterments and celebratory posts. #LoveWins was trending on Twitter, the majority of Instagram’s new Trending Tags were focused on the breaking news, and Snapchat created a...

26 June, 2015