Over the past several weeks, we’ve heard a lot of chatter within the influencer community around Pinterest’s updated Acceptable Use Policy and Advertising Rules. It seems Pinterest has been penalizing influencers for “spam,” but many of our influencer partners are a bit confused about what...

10 March, 2015

Break out the bagels, coffee, and balloons, because today is Employee Appreciation Day! Depending on who you ask, every day is Employee Appreciation Day, but this one is official—like, get your employees a card official! However, the demands of this fast-paced world, and the rigors...

06 March, 2015

When it comes to creating great social media content, the devil is in the details. While an eye-popping image or video can really carry a post, use the wrong hashtag or include a type-o and your great content suddenly doesn’t look so great anymore. How can...

03 March, 2015

Social Media is being used more and more as a discovery engine and in order to keep up, both Facebook and Twitter have greatly improved their search capabilities this past year. You can now type a keyword into either channel’s search bar and be instantly...

20 February, 2015

While Vine is still a relatively new platform, just celebrating its second birthday in January 2015, it’s impossible to ignore the effect the channel has had on pop culture. Terms originated in Vine videos, like “on fleek,” have been used by CEOs of major companies,...

17 February, 2015

Facebook Adds Relevance Scores to Judge Ad Relevancy In an effort to make ads more relevant to its users, Facebook recently announced that advertisers will now see a “Relevance Score” in Facebook ad reporting tools.  In a nutshell, “the higher an ad’s relevance score (1-10), the cheaper it...

16 February, 2015

Valentine's Day is here, and you know what that means: champagne, chocolate, handmade valentines and 50% off candy on February 15th. That's all fine and good, but anyone who's not sleeping on the couch on a regular basis knows that making a relationship last means...

13 February, 2015