I recently sat on a round table at the Internet Summit (#ISUM14) where the topic was “Search & Social” with an emphasis on content marketing and social promotions. I loved discussing our strategies behind social with a group of like-minded professionals including: Scott Gardner – SVP,...

24 November, 2014

Facebook Bundling 101 Facebook is trying to consolidate brand/publisher posting by collapsing multiple posts into one in an effort that’s currently packaged as a test. Ignite Strategy Director, Kailee VanDamia, explains it all and shares four tips for dealing with the change in this interesting post. Major Twitter...

23 November, 2014

The Facebook News Feed has undergone a lot of changes recently, but perhaps the most upsetting (but highly expected) update for marketers is the recent announcement by Facebook that it will be reducing the organic exposure of “Promotional Posts” in the news feed around Q1...

21 November, 2014

Cranberry Marketing Committee: #USCranberries THE OBJECTIVE: Establish and increase the awareness of cranberries as America's original “superfruit.” Expand the use of cranberries (in all forms) beyond the traditional holiday season (Thanksgiving and Christmas). Establish July 4th as another "cranberry" holiday. Increase the conversation and engagement with all forms of cranberries,...

18 November, 2014

Dodge: Defiance Arkfalls Sweepstakes THE CHALLENGE: Dodge established a partnership with SyFy TV network and Trion Worlds video game developer around the TV show and video game Defiance, which featured both the Dodge Charger and the Dodge Challenger. The goal of this promotion was to grow awareness...

18 November, 2014

Club Carlson: #Hashtag Hotel THE CHALLENGE: The Club Carlson brand, of Carlson Rezidor Hotels Group, tasked us with generating a program that would accomplish two set objectives: 1) grow the Club Carlson twitter community, and 2) show new and existing followers the value of being a part...

18 November, 2014

Last week in a Facebook Q&A session, Mark Zuckerberg and his team announced that the platform would be making changes to the Newsfeed designed to give users more control over the content they see there. Their goal is to provide a more comprehensive and timely...

18 November, 2014

Everybody’s favorite time of year is almost upon us. I’m not just talking about the holidays – I’m talking about SHOPPING season (of course). In the past, my days were spent scanning retail ads and websites for the best deals. This preparation for "game...

18 November, 2014

Study: Organic Reach on Facebook Not Dead As we were among the first in the world to document last December, Facebook’s algorithm changes have severely damaged brand’s organic reach. But a new study from Socialbakers found that brands can still organically reach about 25% of their...

16 November, 2014

Launching a new product can be both very exciting and stressful. Your brand has created something great. You are now responsible for the sales and its success. Your next challenge will be to find the best way to effectively build awareness and entice potential buyers to purchase....

13 November, 2014

Does Social Impact the Bottom Line? More news on the social-commerce front, and it’s very encouraging. Business Insider recently reported that the top 500 retailers earned about $2.7 billion from social shopping in 2013, up 60% from the previous year. In comparison, the e-commerce market as...

08 November, 2014

November no longer simply means the kick-off of the holiday season. It also means it’s time for Movember. The Movember Foundation is a global organization committed to changing the face (literally) of men’s health. Men are challenged to grow their moustaches, and women to support,...

05 November, 2014