Valentine's Day is here, and you know what that means: champagne, chocolate, handmade valentines and 50% off candy on February 15th. That's all fine and good, but anyone who's not sleeping on the couch on a regular basis knows that making a relationship last means...

13 February, 2015

APC BY SCHNEIDER ELECTRIC: #NOWIFI Schneider Electric challenged Ignite Social Media, to promote their revolutionary network battery backup, the APC Back-UPS Connect, to a new target demographic. Rather than taking the familiar review-based approach of advertising a technology product to strictly tech-minded people, we aimed to...

12 February, 2015

Do any of these statements sounds familiar? “I don’t find peace when my to-do list is all checked off. I have a moment of panic, because, clearly, I’m forgetting something.” “I always get my tasks done at the very last minute even though I feel like I...

11 February, 2015

If you’re going to ask hundreds, thousands, or millions of people to pay attention to your brand during a major, real-time live event, you better make it count. But how? Entertainment brands can be seen as having it easy, with passionate, engaged fan bases to drive awareness for...

10 February, 2015

In case you missed it, Facebook recently announced the network would be introducing a new feature for iOS users called "Place Tips," in mobile News Feeds. This post will give you a high level overview of the new feature and the potential implications for brands. Let's get...

06 February, 2015

Sadvertising drove Super Bowl conversation, but probably not the one brands wanted. Content Wins! For Super Bowl XLIX, the best content, by far, was the game itself. Beginning with #Deflategate, fans were talking about the game on social channels from the very end of the conference championships...

02 February, 2015

Clients often ask us about hosting Twitter Parties, a new topic for most and one that many aren't always sure about when accessing the time and resources necessary for pulling one off successfully. While Twitter Parties can have excellent results for brand awareness and advocate...

29 January, 2015

It’s time yet again for one of our favorite holidays here at Ignite Social Media – Community Manager Appreciation Day. The role of a Community Manager has changed drastically over the last decade, transforming from a forum moderator into a jack of all trades in...

26 January, 2015

We created Ignite Social Media in 2007 and so much has changed in the intervening eight years. The rise of Facebook brand pages and the fall of organic reach; Brands chasing likes and followers, encouraged in part by the social networks themselves; Twitter gradually introducing...

26 January, 2015