The year 2013 was the era of real-time marketing. Oreo set the benchmark with the infamous Super Bowl XLVII Tweet and since then, brands, filled with “Oreo Envy,” have tried tirelessly (unsuccessfully for most) to recreate this moment. However, 2014 snapped many brands out...

23 December, 2014

64% of Holiday Shoppers Report Purchases Inspired by Social Media Crowdtap released a Holiday Shopping Survey which revealed about 64% of shoppers are now using social media to help inspire their holiday purchases over traditional channels (TV and magazines). The study also found that different social channels impact...

22 December, 2014

On December 10th, Facebook quietly announced new publishing tools aimed at better supporting the needs of media companies and content publishers. Interest Targeting lets brands segment their organic content to only those fans that might care about the topic. Post End Dates give brands the power to...

16 December, 2014

The term “dark social” was first created by Alexis C. Madrigal in a 2012 article written for The Atlantic. Which in digital life means 14 years ago and therefore ahead of his time.  His instincts were that, to a large extent, we share links with...

15 December, 2014

How Community Management Has Changed While all sorts of chat rooms existed in the early 1990s, the role of a professional community manager really began around 2005 with the advent of the Forum Moderator. Over the years, the role has evolved from Friend to Brand Influencer,...

15 December, 2014

Social Now Drives More Website Traffic than Search An ongoing analysis of website referral traffic by Shareaholic (article by Buzzfeed) showed that social channels are now driving more traffic for sites than search. Social media is now responsible for 29.4% of all website traffic, yet social spending only...

07 December, 2014

Chrysler: Unlock the 200 The Goal After working with The Chrysler Group for almost three years, the Chrysler brand approached Ignite Social Media with the task of creating a highly engaging campaign to promote their new product reveal, the 2015 Chrysler 200.  In addition, a second objective...

03 December, 2014

We’ve had a few days to recover from our Thanksgiving hangover and the trauma we endured on Black Friday has passed. We’re easing ourselves back into work, returning some emails and attending some meetings. I think now is the perfect time to take a second to...

02 December, 2014

In two days, Ignite Social Media will close its doors so our work family members can break bread with their own family and friends this Thanksgiving.  We know social media marketing never truly takes a break (just ask our "always-on" Community Managers) but the leadership team...

25 November, 2014