4 Tips to Engaging Millennials It’s no secret that marketing to millennials requires non-invasive marketing practices. They don’t respond to in your face tactics and are adamantly opposed to any brands that make them feel like they are being “targeted”. According to Snapchat, Facebook, Twitter and...

19 July, 2015

Snapchat, one of the most popular social apps amongst millennials, has also found its niche with celebrities and numerous brands. The photo-driven messaging app allows users to snap videos and photos directly to their friends/followers that can last anywhere from 1-10 seconds before they disappear....

16 July, 2015

If there is one social network that has seen monumental growth this year, it would be Snapchat. With the increase of celebrity interaction hitting the heart of the app’s young user base (you have your Kylie and Kendall Jenner, Justin Bieber, bloggers and influencers of large...

15 July, 2015

As we are half-way through the year, many marketers are starting the exercise of looking ahead to 2016 and beginning to think about what their social budgets should be.  Since we frequently consult with brands on social media planning (including the budgeting exercise) we wanted to share some tips on how to set your...

13 July, 2015

Let’s face it, writing for social can be hard. Sometimes, you’re in a rut, trying to think up the wittiest Twitter response for brand A then jumping into business-oriented long-form content for the totally opposite brand Z. Sure, inspiration can be found on Mashable and...

09 July, 2015

Recently I was asked the question "What's the next big thing in social?".  Immediately I had a flood of possibilities come to mind, followed quickly by the inherent fear "have I missed anything major?". As I nixxed trends that are nearing maturity and immature trends on the horizon, I started...

09 July, 2015

In 2011, when Snapchat showed the first signs of potential and I signed up, the only point I saw in the network was the silly faces I could send to my cousins while we waited patiently for a wedding shower to end. Since then, I've seen the networks...

08 July, 2015

In early June, Facebook announced the latest algorithm change: it will now not just factor in Likes, Comments, or Shares - it will also account for the amount of time a user spends with the content.  The argument, "We learned that in many cases, just...

07 July, 2015