Folks, who are both thrilled about the possibilities and/or worried about spam or clutter due to Twitter's recent announcement regarding possibly increasing the platform's character limit to 10,000, don't need to worry or get overly excited. This has nothing to do with you. This is Twitter trying...

07 January, 2016

The podcast bug seems to have really infected everyone. It only took a decade or so. And Serial. And a dude in a garage who interviewed the President of the United States. But it’s here. Since it’s here, we wanted to share a few favorites...

30 December, 2015

2015 was a great year for data! Our analytics team put our heads together to find some highlights for the year and a little sprinkle of speculation for what is to come in 2016. Facebook Organic Reach Oh Facebook organic reach, where hast thou gone. This year we...

29 December, 2015

Social campaigns are a great way to complement ongoing content and social media strategies. Here I’ve highlighted three of the most impressive campaigns executed by Ignite Social Media and Carusele this year. Pyrex 100 Client: World Kitchen // Pyrex [br] Campaign Hashtag(s): #Pyrex100 // #RaiseYourGlassSweeps [br] Objective(s): Organic content creation around...

29 December, 2015

[caption id="attachment_35922" align="alignright" width="300"] Instagram is growing much more quickly than Twitter[/caption] Twitter is stuck. Usage has stagnated at about 320 million monthly users worldwide and U.S. usage is projected to lag well behind Instagram's growth. Revenue was actually up 61% in Q2, to $502 million,...

22 December, 2015

It’s been a big year in the paid social media space.  With the close of the year upon us, here are  some of the lessons we learned. 1. Paid Social Shows No Sign of Slowing Down According to eMarketer, social network ad spending will reach over $10 Billion...

22 December, 2015

Social media monitoring has been around since social media marketing came into existence. Monitoring is great for customer service, measuring share of voice, brand and competitor research, product feedback, etc. As such, it has become a necessity for any brand or agency working in the...

18 December, 2015

As the New Year draws nearer, your Feeds are likely blowing up with 2016 social media trends. However, brands need to be careful not to jump on the bandwagon, or try to implement too many initiatives at once. The key is to stay true to your...

17 December, 2015

Although the weather has made it feel more like spring this past week, the reality is 2016 will be here any day. This means that the time has come to once again reflect on our lives and create the infamous New Year’s resolution. Okay, resolutions are not...

16 December, 2015

It’s hard to believe we are wrapping up another year, but before we get too far into planning for 2016, let’s take a look back at what we learned in 2015. There were many insights gained this past year, but we'll focus on the following...

15 December, 2015