Facebook moves to improve Custom Audiences while Snapchat continues to evolve heading into 2016. All in this week’s Social You Should Know. Facebook Adds Matching Options to Custom Audiences Until recently, marketers had limited options when creating Custom Audiences on Facebook. However, this past week Facebook announced...

07 December, 2015

Since their introduction to Facebook Ads Manager last year, Facebook Carousel Ads have revolutionized the way B2B advertisers approach advertising on Facebook. Before, marketers were confined to a single image, forced to choose just one image of their product and hope it catches the eye. Though...

04 December, 2015

Integrating your marketing efforts across verticals can provide efficiencies and a more complete profile on your consumers. The topic of social media and customer-relationship management, CRM, integration has been a hot topic over the last year or so. Social channels have made it easy to...

02 December, 2015

Back in August of 2007, Chris Messina tweeted: Twitter founder Evan Williams didn’t think users would be so into Mr. Messina’s “pound” suggestion to create groups, thinking it was too technical for the social network. But it turns out, he was wrong. Very wrong, really. The...

01 December, 2015

Bam! Yep, that’s a wall and you just walked into it. That moment when you just don’t know what to write about. It happens to everyone, so we put together a quick tip on how to use data from your existing blog content as a...

25 November, 2015

Every day, millions of people share their thoughts, experiences, and feelings associated with the brands that they encounter across the social web. These blog posts, forums, reviews, and social posts can be extremely valuable to brands, helping them to better understand their customers. Social media listening...

25 November, 2015

Hello. It’s me. I was wondering if after all these years you’d like to meet. To go over… influencers and the best ways to incorporate them into your brand’s marketing strategy! At least I’m pretty sure that’s what she’s trying to say. I can read...

24 November, 2015

Last week we discussed the top social media predictions for 2016, buzzwords and their meanings, and hosted a webinar looking at trends for next year.  This week, I’m setting aside the rosy outlook machine, and instead focusing on the social media trends and buzzwords that...

23 November, 2015

[br] This week we see a few recent updates from Snapchat, showing us the brand is getting serious about monetization. We also see some great (and not so great) examples of the early brands starting to utilize Facebook’s 360 degree video ads, and last but certainly...

23 November, 2015

Targeting all one billion Facebook users may seem like the right way to get your brand out there, but you’d be wasting your money by reaching people who may not be interested in your message. Not only are you reaching users who are less likely...

20 November, 2015

How quickly Q1 sneaks up on us. Just as we’re pre-heating the oven for turkey, it’s time to plan out the new goals and accomplishments for the next year. Whether you’re working with a new social media agency partner or an internal copywriting team, there are...

19 November, 2015