Live streaming isn’t anything new. So when live-streaming mobile applications like Meerkat and Periscope came out, they weren’t reinventing the wheel. But they did give them a big push to get them rolling. Meerkat unfortunately, is kind of moot at this point. Periscope, Twitter’s own live...

30 October, 2015

When brands are faced with a "soft crisis," the kind that doesn't involve a product or anyone getting hurt, but rather general negative brand sentiment, they're often left wondering how to handle audience dislike effectively.On Sunday evening, after a weekend of wrangling my 6 year...

27 October, 2015

‘Tis the season for brands to recycle holiday content just like recycling Thanksgiving leftovers.  But wait, we can help you think outside the Tupperware container. Step 1: Don’t be #basic. Who is already over all the pumpkin-talk? We get it – ladies love pumpkin flavors. But, it...

26 October, 2015

As social media sites like Pinterest and Twitter begin to make product purchases as easy as a few clicks, brands are beginning to recognize the e-commerce potential of their social media activity and capitalize on it. Since 2013, sales from social media commerce for the...

23 October, 2015

Earlier this month, following rumors of a “dislike” button, Facebook announced a pilot called Reactions. Currently only available in Spain and Ireland, Reactions is a way to qualify likes on a post with more specific emotions. At this early stage, you might not know how...

22 October, 2015

Pinterest takes silver in terms of social media referral traffic, second only to Facebook. That traffic becomes integral to retailers and other brands during the Holiday Season. Here are five tips for how to ready and optimize your brand's Pinterest presence for the upcoming retail season. 1. Use...

21 October, 2015

It appears that the days of organic growth and engagement for brands on Instagram could be coming to an end. At the end of September, Instagram opened their advertising platform to all marketers. Since then, users have seen an influx of ads in their feeds,...

21 October, 2015

As the calendar wanes, and holiday promotions of all sorts become nearly omnipresent, our social channels will see a range of branded content show up. (Great holiday content suggestions here. #SameGoodLookingWriter). Whereas Christmas and Thanksgiving tend to focus on families, warmth, well wishes, and the...

20 October, 2015

Join Jim Tobin, President of Ignite Social Media, on Thursday, October 22 at Brand Innovators in Boston as he shares 4 specific opportunities to help brands up their content marketing efforts to generate real results. Hosted by Dunkin' Brands and Hill Holliday, Jim will be joined by representatives from Bank...

20 October, 2015

The days are not past when we can turn to key social platforms and expect that through organic reach we are going to hit and engage our fans and followers.  It’s supply and demand.  There isn’t enough real estate in newsfeeds (or a person’s day)...

19 October, 2015