You know that content marketing is the way to go for your brand. And you know that thought leadership content (actual thought leadership content) has the best chance of getting traction in this modern world. But your boss just won't sit and crank out a...

17 February, 2016

In the world of influencer events and conferences, the list is quite extensive and looking through one can often leave brands wondering which ones are worth the investment. There are a few different ways to answer that question, so for now we’ll just pick one....

16 February, 2016

On Sunday, love was in the air and social media was abuzz with Valentine’s Day posts. And as we discovered between enjoying candy hearts and boxes of chocolate, brands had a little bit of something for everyone this Valentine’s Day—from the hopeless romantic to the...

15 February, 2016

As content developers we love to create and there’s nothing more exciting than the possibilities of creating engaging content and taking on a new client. But facing the content to curate and what to create can almost be as daunting as it is exciting. So,...

11 February, 2016

Between all of the interactions that occur on a day-to-day basis, it’s almost inevitable that some brands would end up conversing with others on Twitter. While exchanges between celebrities are generally a heated battle, big brands need to show their humanity through these interactions. Twitter feuds...

10 February, 2016

Creating great content takes work and like it or not, there isn't much you can do to change that. When done well, your content marketing efforts should be engaging, effective and entertaining. It must break through the clutter of your audience's digital world, cause them...

09 February, 2016

Super Bowl 50 won’t go down as the most exciting game ever played. Nor will it go down as the social Super Bowl, as very few of the ads had social tie-ins. But the few notable exceptions show how powerful social media can be at...

08 February, 2016

Video is everywhere. I can almost guarantee that you watch at least one video online per day. It’s hard to avoid when you’re scrolling through your feed and they automatically starts playing. According to Cisco, by 2019 80% of all Internet traffic will be video....

08 February, 2016

Twitter continues to make change after change to their platform, Facebook tweaks the newsfeed algorithm (again) and Snapchat makes major changes to increase connections on their network. Also, are you going to SXSW Interactive? Write me back. Maybe we can meet up. Twitter Offers $1M Emojis,...

08 February, 2016

When it comes to launching a new product for your brand, there are three waves of planning: pre-launch, launch, and post-launch. Social media can play a key role in each of these waves, as we experienced with our Women's Beauty Brand client in 2014 when they launched...

05 February, 2016

Snapchat may just be the most powerful storytelling tool in social media today. Once a disposable photo messaging app, Snapchat’s various updates and new features helped it gain popularity and marketing potential amongst brands and celebrities. Unlike some of its competitors, Snapchat is able to...

02 February, 2016